Protracted economic crises, accelerating inequalities, and increased resource scarcity present significant challenges for the majority of Africa's urban population.
Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world.
Fully updated for this 7th annual edition, the Good Small Business Guide 2013 is packed with essential advice for small business owners or budding entrepreneurs.
With loan restrictions tightening and interest rates skyrocketing, securing money from banks, credit card companies, or private investors is near impossible.
Um dem Fachkräftemangel zu begegnen, müssen Unternehmen ihre Personalarbeit stärken und verantwortungsvoll und vorausschauend mit verfügbaren Kompetenzen umgehen.
Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory.
Once relegated to the dusty shelves of ancient muses, research and scholarship on entrepreneurship has exploded as a field of research, with impactful additions from a range of disciplines rendering the field a tricky one to traverse.
Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetimeTraditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors.
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them.
The authors explore how effective planning and communication helps business families around the world address growth challenges as they strive to become high performing multi-generation family enterprises.
This book explores the parallels between the Renaissance during the 14th to 16th centuries and the upheavals in human and physical sciences in the 21st Century that herald an insurgent entrepreneurial renaissance.
"e;Even if you can only invest 5 staff hours and a mobile and social media budget of $1,000 annually, your nonprofit must invest in mobile and social media.
Das Fachbuch zeigt die Entwicklung eines quantitativen Messinstruments für Entrepreneurial Marketing (EM) auf und prüft zusätzlich die Erfolgswirkung von EM.
The PR Knowledge Book is for everyone, irrespective of where you are in the world-whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails.
The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship.
This volume examines the involvement of minority- or women-owned businesses in technology-based research, with particular focus on the differences in research outcomes in achieving commercialization.
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike.
"e;Make Millions: How to Win and Retain Customers"e; by Sebastian Levine is an insightful guide for businesses seeking growth through effective customer acquisition and retention strategies.
In den Jahren 2005-2007 wurde von acht Partnern das Projekt "WiKoM - Wissens- und Kompetenzmanagement", finanziert durch den Europäischen Sozialfonds, im Rahmen der Gemeinschaftsinitiative EQUAL durchgeführt.
A comprehensive and critical review of the global scholarly literature on diversity, this book presents findings from original UK-based research involving in-depth organizational case studies, interviews, observation and documentary data from over fifty organizations.
High-yield, image-rich study guide presents complex physics concepts in reader-friendly formatPhysics is a key component of the American Board of Radiology core and certifying exams, therefore it is an essential area of study for radiology residents and young radiologists prepping for these exams.
In todays new business environment, there are great work-from-home opportunities for office managers, executive assistants, administrative professionals and anyone else with excellent organizational and computer skills.
Most studies of doing business at the "e;bottom of the economic pyramid"e; focus on viewing the poor as consumers, as micro-entrepreneurs, or as potential employees of local companies.
