University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students.
University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students.
The Roots of Fake News argues that 'fake news' is not a problem caused by the power of the internet, or by the failure of good journalism to assert itself.
The Roots of Fake News argues that 'fake news' is not a problem caused by the power of the internet, or by the failure of good journalism to assert itself.
Going beyond the mechanics of professional communication, this book combines insights into the overlooked implicit demands of corporate communication challenges with the proven strategies and techniques that distinguish professionals as capable communicators and candidates for promotion.
Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.
Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field.
This book investigates journalists' work practices, professional ideologies, and the power relations that impact their work, arguing that reporters' lives and livelihoods are shaped by digital technologies and new modes of capital accumulation.
This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry.
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea.
This book investigates journalists' work practices, professional ideologies, and the power relations that impact their work, arguing that reporters' lives and livelihoods are shaped by digital technologies and new modes of capital accumulation.
This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry.
This insightful book traces the development of journalism and celebrity and their relationship to and influence on political and social spheres from the beginnings of capitalist democracy in the 18th century to the present day.
This insightful book traces the development of journalism and celebrity and their relationship to and influence on political and social spheres from the beginnings of capitalist democracy in the 18th century to the present day.
Mazzarella examines the representational politics behind journalistic constructions of US girls and girlhood through a series of contemporary in-depth case studies which work to document a wider cultural moral panic about the troublesome nature of girls' bodies.
This book offers an African perspective on how news organisations are embracing digital participatory practices as part of their everyday news production, dissemination and audience engagement strategies.
The Antebellum Press: Setting the Stage for Civil War reveals the critical role of journalism in the years leading up to America's deadliest conflict by exploring the events that foreshadowed and, in some ways, contributed directly to the outbreak of war.
Mazzarella examines the representational politics behind journalistic constructions of US girls and girlhood through a series of contemporary in-depth case studies which work to document a wider cultural moral panic about the troublesome nature of girls' bodies.
This book offers an African perspective on how news organisations are embracing digital participatory practices as part of their everyday news production, dissemination and audience engagement strategies.
The Antebellum Press: Setting the Stage for Civil War reveals the critical role of journalism in the years leading up to America's deadliest conflict by exploring the events that foreshadowed and, in some ways, contributed directly to the outbreak of war.
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O'Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E.
Written for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.
In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived.
The never-before-told story of Patron Tequila--the brand that revolutionized an industryHow a billion-dollar business ascended from a forgotten dusty agave field in central MexicoThe Patron Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry.
YOUR ONE-STOP HANDBOOK FOR CONNECTING WITH AFFLUENT FEMALE INVESTORS"e;How to Give Financial Advice to Women is full of specific and useful suggestions to help financial advisors serve female clients more effectively.
The First How-To Strategy Guide to Transmedia Storytelling Phillips s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia.
From the international go-to guys in small business know-how:Your source for the strategies, skills and confidence every business owner needs to succeedRemember what it was like learning how to ride a bicycle?
Written by noted AP photographer and photoeditor Brian Horton, this is an insider's manual to one of the most glamorous and exciting media professions.
Providing the most current marketing theories and strategies for 15 years-now updated to cover digital platforms so you can expand your reach even further!
The essential guide to seamless product management for today's fluid, unpredictable business worldLong considered the most useful and insightful guide of its kind, The Product Manager s Handbook has been fully revised and updated to give you the edge in today s challenging business landscape.
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches.
