Brands and branding

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology.

This SpringerBrief offers an academic perspective on the trend of 'pop-up' retailing.

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice.

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world.

This book explores ways to drive and increase a brand's most important property, its equity.

This edited volume details public branding and marketing from a global, comparative perspective.

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation.

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand.

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management.

This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective.

When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is.

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement.

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses.

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).

This edited volume details public branding and marketing from a global, comparative perspective.

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations.

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations.

Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern.

Inextricably linked to human evolution, storytelling has always been a key element of the marketer's toolkit.

How can we design innovative food experiences that enhance food pleasure and consumer well-being?

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism.

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective.

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries.

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide.

This book illustrates the foundations of status research from the perspective of recruiting.

This book offers a new method for aligning brand management and user experience goals.

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general.

Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches.

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury.

With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience.

Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses.

This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects.

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing.

This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.

100 Symbols That Changed The World looks at the genesis and adoption of the world's most recognizable symbols.

A collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama.

This book describes how cooperation between companies and non-profit organizations can be successfully structured.

Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience.

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.

Consumers are becoming more conscious of the ethical footprint of the products they buy.

Consumers are becoming more conscious of the ethical footprint of the products they buy.

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.

Scholarly studies of value creation for consumer experience constitute a very fragmented field, spanning the disciplines of design, branding and marketing.

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management.

For decades, sports management has not been considered a priority area of interest within sport, and there is a lack of professionalization within the multiple approaches and key performance areas in sports management.

** Business Book Awards 2023 Finalist ** "e;Nothing connects people to engage emotionally with your business better than a well-told story - your story.

If you want to move products, you need to move people.

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business.

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way.