Brands and branding

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.

Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives.

Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives.

Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland.

Through a socio-semiotic analysis of promotional materials used by both producers of quality products and their support organizations, this book investigates the use of imagery, especially images of place, in three contrasting regions of Ireland.

In recent years, football's status as "e;the world's sport"e; has shown little sign of waning.

In recent years, football's status as "e;the world's sport"e; has shown little sign of waning.

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness.

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness.

This book explores theoretical concepts of strategic promotion and place branding in cities.

This book explores theoretical concepts of strategic promotion and place branding in cities.

Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa.

Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa.

This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice.

This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice.

This collection of essays delves into the Coke brand to identify and decode its DNA.

This collection of essays delves into the Coke brand to identify and decode its DNA.

This is the first-ever book about product and country images.

This is the first-ever book about product and country images.

A strong corporate image has power in a competitive marketplace.

A strong corporate image has power in a competitive marketplace.

Understand the Asian consumer's demands and effective marketing strategies!

Understand the Asian consumer's demands and effective marketing strategies!

Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualized as purely a marketing confection, a socially constructed need.

Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualized as purely a marketing confection, a socially constructed need.

Ways of Sensing is a stimulating exploration of the cultural, historical and political dimensions of the world of the senses.

Ways of Sensing is a stimulating exploration of the cultural, historical and political dimensions of the world of the senses.

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike.

Since the first International Corporate Identity Group's symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike.

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management.

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management.

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "e;real world.

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "e;real world.

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.

CEO Branding advances our understanding of the importance and impact that CEOs have on companies.

Nation branding is the most recent feature of imagined nation-making in the history of nations.

Nation branding is the most recent feature of imagined nation-making in the history of nations.

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers.

The first definitive book on researching gay and lesbian market behavior, Untold Millions: The Truth About Gay and Lesbian Consumers in America will help marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers.

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media.

This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media.

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation.

While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation.

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice.

Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice.

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this.