Brands and branding

Marketing today is out of control.

Marketing today is out of control.

Historical research on the Olympic Movement is highly valuable as it displays processes of continuity and transformation by which knowledge building processes on the Olympic Movement, its structure and on Olympic sport can be expanded.

Historical research on the Olympic Movement is highly valuable as it displays processes of continuity and transformation by which knowledge building processes on the Olympic Movement, its structure and on Olympic sport can be expanded.

Think of the last great article you read or the last great speech you heard.

It is rare today for employees to stay with one organization for the long tenures that were the norm before the Great Recession.

It is rare today for employees to stay with one organization for the long tenures that were the norm before the Great Recession.

This book focuses on entrepreneurship and brand-building processes of businesses in India.

This title was first published in 2000: This text redefines corporate identity.

This title was first published in 2000: This text redefines corporate identity.

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult.

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult.

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture.

Todays business leaders operate in an increasingly harsh environment.

Todays business leaders operate in an increasingly harsh environment.

Establishing a difference is the lynchpin of marketing.

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research.

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.

Gender, Branding, and the Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.

To be of value to firms, branding must operate in the "e;real"e; world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results.

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry.

Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry.

Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience.

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.

Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior.

Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business.

Fashion is all around us: we see it, we buy it, we read about it, but most people know little about fashion as a business.

Successful Management in the Digital Age examines key factors for success in today's business environment finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles.

Successful Management in the Digital Age examines key factors for success in today's business environment finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles.

Grape wine has been produced for at least 4,000 years, having been aged, stored and transported in every conceivable type of vessel.

Grape wine has been produced for at least 4,000 years, having been aged, stored and transported in every conceivable type of vessel.

Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the relationship between what is often broadly called 'the market' and the practice and positionality of postcolonial critics and their field, postcolonial studies.

Critical Branding: Postcolonial Studies and the Market provides an original answer to what Sarah Brouillette has called postcolonial studies' 'longstanding materialist challenge', illuminating the relationship between what is often broadly called 'the market' and the practice and positionality of postcolonial critics and their field, postcolonial studies.

This book explores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939.

This book explores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939.

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers.

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers.

Transitions in life are now a reality for everyone.

Transitions in life are now a reality for everyone.

The Korean Economy: From Growth to Maturity takes an in-depth, amalgamated look at the evolution of Korea's globalization drive from the early 2000s (Kim Dae-jung regime, 1998-2003) to the present period (Park Geun-hye, 2013-2017).

The Korean Economy: From Growth to Maturity takes an in-depth, amalgamated look at the evolution of Korea's globalization drive from the early 2000s (Kim Dae-jung regime, 1998-2003) to the present period (Park Geun-hye, 2013-2017).

This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others.

This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others.

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies.

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies.

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love Is Not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.

Sustainable brands may have started as "e;doing less harm"e; and shaving costs off the bottom line.

Sustainable brands may have started as "e;doing less harm"e; and shaving costs off the bottom line.

For too long, marketers of sustainable goods and services have targeted "e;deep green"e; consumers to promote their products and they have little to show for their efforts.

For too long, marketers of sustainable goods and services have targeted "e;deep green"e; consumers to promote their products and they have little to show for their efforts.