Brands and branding

This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance.

Substantial progress has been made in the conceptualization of values within psychology.

Substantial progress has been made in the conceptualization of values within psychology.

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications.

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.

The Advertising Handbook provides a critical introduction to advertising and marketing practices today.

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade.

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade.

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations.

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations.

Where do powerful strategies come from?

Where do powerful strategies come from?

Brand risk is often narrowly defined as risk to reputation.

Brand risk is often narrowly defined as risk to reputation.

Why do winning brands appear to be more creative and authentic than less successful ones?

Why do winning brands appear to be more creative and authentic than less successful ones?

How do firms become Client-centric?

How do firms become Client-centric?

Airlines willing to develop insight from foresight relating to the expected 'step phase changes' will eventually improve their margins.

Airlines willing to develop insight from foresight relating to the expected 'step phase changes' will eventually improve their margins.

As the world continues to recover from one of the most dramatic financial crises in a generation, expanding corporations are increasingly, yet cautiously, seeking out international investment opportunities.

As the world continues to recover from one of the most dramatic financial crises in a generation, expanding corporations are increasingly, yet cautiously, seeking out international investment opportunities.

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises.

The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises.

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter.

Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter.

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world.

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world.

The outdoor music festival market has developed and commercialised significantly since the mid-1990s, and is now a mainstream part of the British summertime leisure experience.

The outdoor music festival market has developed and commercialised significantly since the mid-1990s, and is now a mainstream part of the British summertime leisure experience.

Place branding as a field of research is still in a state of infancy.

Place branding as a field of research is still in a state of infancy.

Through an interdisciplinary range of case studies from across the Northern rim of Europe, this volume shows how place reinvention as a concept affects not only global cities but also marginal regions.

Through an interdisciplinary range of case studies from across the Northern rim of Europe, this volume shows how place reinvention as a concept affects not only global cities but also marginal regions.

There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it.

There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it.

During the twentieth century, religion has gone on the market place.

During the twentieth century, religion has gone on the market place.

The late twentieth century saw rapid growth in consumption and the expansion of retailing and services.

The late twentieth century saw rapid growth in consumption and the expansion of retailing and services.

John Sheldrake's long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products.

John Sheldrake's long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products.

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession.

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession.

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers.

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services.

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services.

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers.

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement.