Brands and branding

John Sheldrake's long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products.

John Sheldrake's long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products.

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession.

MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession.

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers.

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services.

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services.

Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers.

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement.

Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement.

Germany's economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate.

Germany's economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate.

Effective sustainability communication can deliver business value.

Effective sustainability communication can deliver business value.

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding.

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding.

Towards Tate Modern provides a new interdisciplinary account of Tate's shifting position as a national arts institution.

Towards Tate Modern provides a new interdisciplinary account of Tate's shifting position as a national arts institution.

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text.

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text.

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand.

Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand.

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior.

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior.

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it.

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it.

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel.

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel.

Branding is a profoundly geographical type of commodification process.

Branding is a profoundly geographical type of commodification process.

Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and the actual role of OD consultants.

Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and the actual role of OD consultants.

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes.

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication.

This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication.

Destination marketing is more challenging than other goods and services.

Destination marketing is more challenging than other goods and services.

Leading experts present cutting-edge ideas and current research on product placement!

Leading experts present cutting-edge ideas and current research on product placement!

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee.

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee.

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact.

Organizational Identity in Practice provides much-needed, in-depth studies on what happens when aspirations, claims and beliefs interact.

Learn how political marketing and public relations affect the electoral process!

Learn how political marketing and public relations affect the electoral process!

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing.

The world of champagne offers a fascinating insight into the complexity of modern business management and marketing.

The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research.