Brands and branding

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception of country, state, or region changes over time.

This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products.

This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products.

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

This book studies the use of digital marketing across the economic, social, and political sectors of India.

This book studies the use of digital marketing across the economic, social, and political sectors of India.

The consumer packaged goods (CPG) industry is dominated by major Western brands.

The consumer packaged goods (CPG) industry is dominated by major Western brands.

This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters.

This book analyses the marketing techniques that terrorist organisations employ to encourage people to adopt their ideology and become devoted supporters.

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

Personal Branding in the Knowledge Economy: The Interrelationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals' knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation.

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them.

A handbook for pushing the limits of PR to inventing things, rather than only promoting them.

This comprehensive and richly illustrated book explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

This comprehensive and richly illustrated book explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature.

Brand Strategy is the most important marketing talent.

Brand Strategy is the most important marketing talent.

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally.

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally.

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands.

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands.

This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India.

This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India.

Sponsorship is a vital area of contemporary sport business.

Sponsorship is a vital area of contemporary sport business.

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others.

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others.

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector.

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.

This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally.

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.

Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.

Age Friendly: Ending Ageism in America is a rallying call to make the United States a more equitable and just nation in terms of age.

Age Friendly: Ending Ageism in America is a rallying call to make the United States a more equitable and just nation in terms of age.

Consumer behaviour includes individual decision-making (IDM).

Consumer behaviour includes individual decision-making (IDM).

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.

For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers.