Brands and branding

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges.

In previous books, the author has investigated rivalry in the context of sport and non-sport settings.

The book is divided into sections according to the content of the chapters.

"e;In One Word"e; analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word.

This book presents new global research on transmedia storytelling as a form of brand communication.

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands.