Marketing Strategy for the Arts, Third Edition, is targeted at students in higher education who plan on working in a creative industry or a cultural organization.
Baue Dir ganz einfach & nebenbei ein zweites Standbein aufOnline Geld verdienen im Internet mit Affiliate MarketingIst es eigentlich möglich, sich nach Feierabend ein erfolgreiches Startup aufzubauen?
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.
Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.
This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concepts visually, and open a door to future predictions of the evolution of such marketing concepts.
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction.
This book explores how digital marketing can drive disability inclusion in consumer culture by addressing accessibility, representation, and research methodologies.
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
This book explores the concept of the celebrity as a 'Human Fashion Brand' and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers.
Museums and Interactive Virtual Learning provides informal educators with practical resources that will help them to build dynamic digital engagement experiences within their own cultural organizations.
Museums and Interactive Virtual Learning provides informal educators with practical resources that will help them to build dynamic digital engagement experiences within their own cultural organizations.
In diesem Buch zeigt Albert Heiser – mehrfach ausgezeichneter Werbetexter – wie GPT-Programme zur Entwicklung wirkungsvoller und auch kreativer Texte in Werbung, Marketing und Kommunikation genutzt werden können.
In diesem Buch zeigt Albert Heiser – mehrfach ausgezeichneter Werbetexter – wie GPT-Programme zur Entwicklung wirkungsvoller und auch kreativer Texte in Werbung, Marketing und Kommunikation genutzt werden können.
Business Book Awards 2026 Shortlisted in Sales and Marketing Category Have you been challenged to refresh or fix your brand to reach new buyers and grow revenue?
