Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding-from a brand perspective-of the management of consumers and consumption in the digital ecosystem.
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding-from a brand perspective-of the management of consumers and consumption in the digital ecosystem.
This book offers a detailed exploration of the role social media plays in our daily lives and across a variety of contexts, from social networking sites, messaging applications, and enterprise communication platforms to virtual reality.
This book offers a detailed exploration of the role social media plays in our daily lives and across a variety of contexts, from social networking sites, messaging applications, and enterprise communication platforms to virtual reality.
This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete.
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete.
Mit zielgerichteten, teilweise unkonventionellen Methoden wird durch zielgerichtetes Marketing der Kunde direkt auf das Unternehmen aufmerksam gemacht, welches sich zielgerichtet unter Berücksichtigung der sozialen Interessen des Kunden betätigt.
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.
'Every page made me wish I was a potter' Nigel SlaterFlorian Gadsby has devoted his life to pottery, refining his technique towards the point of perfection - and as his skill has grown, so has his social media following, which today numbers in the millions.
This book constitutes the proceedings of the 8th International Conference on Digital Economy, ICDEc 2023, which took place in Braga, Portugal, in May 2023.
This book constitutes the proceedings of the 8th International Conference on Digital Economy, ICDEc 2023, which took place in Braga, Portugal, in May 2023.
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.
Dieses essential widmet sich dem Projekt „Online-Kanzleimarketing“ – von der ersten Idee über die Entwicklung einer nachhaltigen Marketingstrategie bis hin zur Umsetzung einzelner Marketingmaßnahmen (z.
Dieses Buch erläutert, wie Unternehmen digitale Assistenten für ihren nachhaltigen wirtschaftlichen Erfolg nutzen können und welche Rolle sie für das Marketing spielen.
Dieses essential widmet sich dem Projekt „Online-Kanzleimarketing“ – von der ersten Idee über die Entwicklung einer nachhaltigen Marketingstrategie bis hin zur Umsetzung einzelner Marketingmaßnahmen (z.
Dieses Buch erläutert, wie Unternehmen digitale Assistenten für ihren nachhaltigen wirtschaftlichen Erfolg nutzen können und welche Rolle sie für das Marketing spielen.
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete.
Technological advances, alongside increasing globalization and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organizations must react and adapt quickly to compete.
This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved.
In diesem Ratgeber zum Thema Content-Marketing auf LinkedIn erfährst du wertvolle Tipps und Erfahrungsberichte, wie du dich überzeugend und persönlich präsentieren kannst.
