Fundamentals of Writing for Marketing and Public Relations will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations.
What others say: If you've ever wondered how to market your book(s) to libraries, Bonnye Matthews' How to Market Your Books to Libraries and Readers in the Digital Age is a must read.
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike.
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce.
Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike.
Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce.
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment.
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment.
**Winner of the TAA 2017 Textbook Excellence Award**"e;Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.
**Winner of the TAA 2017 Textbook Excellence Award**"e;Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.
Aufbauend auf entsprechend erweiterten Assoziationen in Musiktiteln, folgend in Markennamen und Artikeln, Slogans und … wird eine größere Bandbreite gedanklich "greifbarer" Begriffe erreicht.
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design.
"e;Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization.
This book presents a selection of the best papers from the 18th International Conference on Business Excellence, "e;Smart Solutions for a Sustainable Future"e; (ICBE 2024), held in Bucharest, Romania, in March 2024.
Dieses praxisorientierte Handbuch führt systematisch in die Welt des Online Pokers ein und richtet sich sowohl an Einsteiger als auch fortgeschrittene Spieler.
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research.
You might think you're not a natural salesperson, but if you don't get comfortable promoting your business, you're not going to HAVE a business for much longer.
