In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment.
In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment.
**Winner of the TAA 2017 Textbook Excellence Award**"e;Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.
**Winner of the TAA 2017 Textbook Excellence Award**"e;Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.
Aufbauend auf entsprechend erweiterten Assoziationen in Musiktiteln, folgend in Markennamen und Artikeln, Slogans und … wird eine größere Bandbreite gedanklich "greifbarer" Begriffe erreicht.
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy.
**Winner of the TAA 2017 Textbook Excellence Award** "e;Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.
**Winner of the TAA 2017 Textbook Excellence Award** "e;Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.
From Marcus Collins, strategist to Apple, Nike and Beyonce, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design.
"e;Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization.
This book presents a selection of the best papers from the 18th International Conference on Business Excellence, "e;Smart Solutions for a Sustainable Future"e; (ICBE 2024), held in Bucharest, Romania, in March 2024.
Dieses praxisorientierte Handbuch führt systematisch in die Welt des Online Pokers ein und richtet sich sowohl an Einsteiger als auch fortgeschrittene Spieler.
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research.
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times.
You might think you're not a natural salesperson, but if you don't get comfortable promoting your business, you're not going to HAVE a business for much longer.
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.
Digital Marketing provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals.
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start?
This volume investigates the role of social media in European politics in changing the focus, frames and actors of public discourse around the EU decision-making process.
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories.
Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy.
