Online marketing / Social media marketing

Learn how to sell online.

Small business marketers don't need to understand technical minutia of websites or the high-level social media strategies of national consumer brands.

Launching a startup is now easier than ever before.

In the next few years, brands are on track to spend billions of dollars on influencer marketing.

Scale your single-person business to profitability.

Easily understand the most important tools and skills in social media marketing.

Don't be intimidated by all the search engine optimization (SEO) tools out there.

Use Google's AdWords to create your ads.

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns.

Learn how to sell online.

This book shows you how to use social media analytics to optimize your business performance.

"e;Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization.

'Physician, Heal Thyself!

How to turn a hobby into a home-based business-and successfully market what you make via the internet.

For crafty entrepreneurs, a highly focused guide to using social media and blogging to measurably impact your sales.

This book presents a selection of the best papers from the 18th International Conference on Business Excellence, "e;Smart Solutions for a Sustainable Future"e; (ICBE 2024), held in Bucharest, Romania, in March 2024.

The idea of marketing is simple.

Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day.

Dieses praxisorientierte Handbuch führt systematisch in die Welt des Online Pokers ein und richtet sich sowohl an Einsteiger als auch fortgeschrittene Spieler.

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research.

The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times.

You might think you're not a natural salesperson, but if you don't get comfortable promoting your business, you're not going to HAVE a business for much longer.

"Wer nicht wirbt, der stirbt" – das ist ein netter kleiner Spruch, der sogar für Kreative gilt, die als notorisch werbefeindlich verschrien sind.

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.

FAZED BY FACEBOOK?

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start?

This volume investigates the role of social media in European politics in changing the focus, frames and actors of public discourse around the EU decision-making process.

This book focuses on principles and practices in digital wine marketing.

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories.

This book analyses new software tools and social media data that can be used to explore the attitudes of people in urban places.

Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy.

This book explores startups that have thrived against the odds in places where startup success was deemed to be unlikely.

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes.

This book examines how social media have transformed politics in established democracies.

Offering a discussion of translation and social media through three themes, theory, training and professional practice, this book builds on emerging research in Translation Studies, including references citing recent translation and social media industry data.

This book explores the use of English within otherwise local-language conversations by two continental European social media communities.

The internet has created a new social base where governments are ever more critically examined and measuring public sentiment expressed on social media is crucial to gauging ongoing support for democracy.

This book offers a critical analysis of the effect of usage of locative social media on the perceptions and phenomenal experience of lived in spaces and places.

This book critically examines the planning, management, and operations of the world's premier event for Para sport athletes.

The Occupy movement and the Arab Spring have brought global attention to the potential of social media for empowering otherwise marginalized groups.

Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications.

The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "e;friends"e; with a sitting president.

Managing Online Reputation is a comprehensive look at online reputation management.

Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the 'Arab Spring'.

Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing?

In light of the events of 2011, Real-Time Diplomacy examines how diplomacy has evolved as media have gradually reduced the time available to policy makers.

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels.