This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes.
Offering a discussion of translation and social media through three themes, theory, training and professional practice, this book builds on emerging research in Translation Studies, including references citing recent translation and social media industry data.
The internet has created a new social base where governments are ever more critically examined and measuring public sentiment expressed on social media is crucial to gauging ongoing support for democracy.
This book offers a critical analysis of the effect of usage of locative social media on the perceptions and phenomenal experience of lived in spaces and places.
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications.
The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "e;friends"e; with a sitting president.
Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the 'Arab Spring'.
In light of the events of 2011, Real-Time Diplomacy examines how diplomacy has evolved as media have gradually reduced the time available to policy makers.
A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked.
A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked.
THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.
In The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversation on how the industry should approach data and marketing.
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.
The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything youve ever wanted to knowand moreabout navigating the new world.
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith.
From Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age-and why we can't stop falling for them.
Fraser Doherty's 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.
From the authors of the internationally-bestselling business classic The Challenger Sale'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' Daniel H.
A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights.
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies.
In einer Welt, in der die Zahl der Fotografen stetig wächst und der Wettbewerb immer härter wird, ist es entscheidend, sich durch eine starke und unverwechselbare Marke abzuheben.
The instant New York Times bestseller, now available in paperback and featuring a new afterword from the author-the insider's guide to the Facebook/Cambridge Analytica scandal, the inner workings of the tech world, and who really runs Silicon Valley"e;Incisive.
