Online marketing / Social media marketing

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products.

Improved communication in business means higher profits.

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car.

With today's consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.

This revised and updated textbook applies a critical and practical lens to the world of social media analytics.

How to turn a hobby into a home-based business-and successfully market what you make via the internet.

For crafty entrepreneurs, a highly focused guide to using social media and blogging to measurably impact your sales.

The Basics of Business Start-Up outlines the entrepreneurial journey from inception to start-up.

This book presents a selection of the best papers from the 18th International Conference on Business Excellence, "e;Smart Solutions for a Sustainable Future"e; (ICBE 2024), held in Bucharest, Romania, in March 2024.

In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car.

The idea of marketing is simple.

Google is now a dominant force on the Internet, guiding millions of searches and online purchases every day.

Dieses praxisorientierte Handbuch führt systematisch in die Welt des Online Pokers ein und richtet sich sowohl an Einsteiger als auch fortgeschrittene Spieler.

In recent years, the profound impact of artificial intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident.

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years.

Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years.

This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting.

This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting.

Think of the last great article you read or the last great speech you heard.

Think of the last great article you read or the last great speech you heard.

From the Preface: "e;Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts.

From the Preface: "e;Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts.

The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter.

The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter.

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research.

Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience.

Transitions in life are now a reality for everyone.

Transitions in life are now a reality for everyone.

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies.

In recent years, luxury goods markets have faced significant changes that have influenced both the dynamics of the competition, as well as their strategies.

Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed.

Digital media offer many of the same characteristics immediacy, transparency and interactivity that make one-to-one the most effective form of communication.

Digital media offer many of the same characteristics immediacy, transparency and interactivity that make one-to-one the most effective form of communication.

Virtually unknown just a few years ago, gamification is fast emerging as a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed.

Making movies is no different than any other creative work - don't wait to be told you're good enough, just pick up a camera and start!

Making movies is no different than any other creative work - don't wait to be told you're good enough, just pick up a camera and start!

The Music Producer's Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms.

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness.

The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness.

Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact.

Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact.

The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times.

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.

As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.

You might think you're not a natural salesperson, but if you don't get comfortable promoting your business, you're not going to HAVE a business for much longer.

The games industry is serious business and the role of a games designer has dramatically changed over just the last few years.

The games industry is serious business and the role of a games designer has dramatically changed over just the last few years.

The Music Producer's Guide to Social Media Content offers essential insights into the role of audio in content creation for social media platforms.

Anyone can build a blog.