Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and the actual role of OD consultants.
Organizational Development (OD) consultants often face dilemmas when they market their services because there is a gap between clients' expectation and the actual role of OD consultants.
This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.
Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates Class Do you have an idea for a business, but no clue where to start?
This volume investigates the role of social media in European politics in changing the focus, frames and actors of public discourse around the EU decision-making process.
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories.
Exploringthe new professional scenes in digital and freelance knowledge, thisinnovative book provides an account of the subjects and cultures that pertainto knowledge work in the aftermath of the creative class frenzy.
This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes.
Offering a discussion of translation and social media through three themes, theory, training and professional practice, this book builds on emerging research in Translation Studies, including references citing recent translation and social media industry data.
The internet has created a new social base where governments are ever more critically examined and measuring public sentiment expressed on social media is crucial to gauging ongoing support for democracy.
This book offers a critical analysis of the effect of usage of locative social media on the perceptions and phenomenal experience of lived in spaces and places.
Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications.
The proliferation of social media has altered the way that people interact with each other - leveling the channels of communication to allow an individual to be "e;friends"e; with a sitting president.
Social Media and the Politics of Reportage explores the journalistic challenges, issues and opportunities that have risen as a result of social media increasingly being used as a form of crisis reporting within the field of global journalism, with a focus on the protests during the 'Arab Spring'.
In light of the events of 2011, Real-Time Diplomacy examines how diplomacy has evolved as media have gradually reduced the time available to policy makers.
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon.
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon.
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time.
Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time.
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets.
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets.
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making.
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making.
Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories.
Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories.
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement.
The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses and evaluate its potential impact on performance improvement.
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?
