This textbook teaches the key business and marketing principles needed to successfully design and launch new products and services in an international marketplace.
The Cult of the Luxury Brand is the first book to explore how and why an amazing "e;luxeplosion"e; is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes.
Dieses Lehrbuch bietet einen einführenden Überblick zum Thema Werbung und erläutert grundlegend die Theorien, Marktbedingungen sowie ethische und rechtliche Aspekte der Werbekommunikation.
*Winner of the 'Research of the Year' award at the 2025 Sport Positive Awards*This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity.
Dieses Buch bringt Klarheit in die neue, oft noch undurchsichtige Welt des Metaverse, und zeigt kompakt auf, wie die Unternehmensbereiche Sales und Marketing ihr Potenzial darin gezielt entfesseln können.
Dieses Lehrbuch bietet einen einführenden Überblick zum Thema Werbung und erläutert grundlegend die Theorien, Marktbedingungen sowie ethische und rechtliche Aspekte der Werbekommunikation.
This book begins by introducing bio-inspired data-driven computation techniques, discussing bio-inspired swarm models, and highlighting the development of interactive bio-inspired energy harvesting systems to drive transportation infrastructure.
Discover the Uncharted Realms of Artificial IntelligenceDive into the heart of the technological revolution with AI: The Future Unveiled, a groundbreaking exploration of artificial intelligence that will captivate your imagination and awaken your curiosity.
Discover the Uncharted Realms of Artificial IntelligenceDive into the heart of the technological revolution with AI: The Future Unveiled, a groundbreaking exploration of artificial intelligence that will captivate your imagination and awaken your curiosity.
Content-Marketing, also die Planung, Produktion und Distribution von zielgruppen-adäquaten Inhalten, hat insbesondere durch Social Media nochmals an Bedeutung gewonnen.
Embark on a Journey to the Intersection of Art and TechnologyAttention: Are you fascinated by the limitless possibilities of artificial intelligence and how it can revolutionize the world of art?
Explore the Future of GamingStep into a world where artificial intelligence revolutionizes the gaming industry, creating more immersive and personalized experiences for every player.
Drawing on decades of experience in the charity sector and enriched by real life examples, this book helps readers to consider how to be a more resilient leader and explores why a whole life approach could be a gamechanger in today's world.
"e;Sustainability in Healthcare: Advances in mHealth AI and Robotics"e; explores sustainable methods in the healthcare industry, focusing on rural and community healthcare improvement, the use of robots for sustainability, and the implementation of AI in healthcare.
With a new chapter on the literature review, this accessible step-by-step guide to using the five major approaches to research design is now in a thoroughly revised second edition.
Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics.
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms.
This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research.
The Complete Guide to Public Relations for Small to Medium-Sized EnterprisesAre you are the owner of a small to medium-sized business or a budding entrepreneur eager to carve out a niche in your business or industry sector?
This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms.
Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.
The Routledge Handbook of Consumer Protection and Behaviour in Energy Markets provides a comprehensive study of consumer protection and consumer behaviour in selected jurisdictions worldwide.
In diesem Buch erfahren Sie, welchen rechtlichen Rahmenbedingungen die Öffentlichkeitsarbeit für öffentliche Verwaltungen und staatliche Institutionen unterliegt und welche Gestaltungsoptionen sich daraus ergeben.
Green Innovation in Central and Eastern Europe aims to explore the crucial role of green innovation in guiding organisations towards sustainable development amidst contemporary environmental challenges.
As sustainable development becomes an increasingly important strategic issue for all organizations, there is a growing need for management and executive education to adapt to this new reality.
Dieses Buch erklärt, wie Unternehmen mit Hilfe der Semiotik – der Lehre von den Zeichen – ihre digitalen Produkte und Dienstleistungen erfolgreicher machen können.
