This book specifically focuses on state-of-the-art advanced sensing and robotic techniques in smart agriculture and comprehensively describes the new knowledge.
Dieses Buch erklärt, wie Unternehmen mit Hilfe der Semiotik – der Lehre von den Zeichen – ihre digitalen Produkte und Dienstleistungen erfolgreicher machen können.
The proliferation of energy, agricultural, water and food insecurity can be attributed to a multitude of factors, including advancements in technology that have facilitated the technical and economic utilization of energy and water resources, environmental degradation, climate anomalies, mounting pressure on water resources due to escalating demand, and surging energy requirements.
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea.
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea.
Der Einzelhandel hat sich durch die Digitalisierung in den letzten Jahren dramatisch gewandelt: Das Aufkommen des E-Commerce und die Verbreitung von Smartphones haben das Einkaufsverhalten der Verbraucher revolutioniert.
Der Einzelhandel hat sich durch die Digitalisierung in den letzten Jahren dramatisch gewandelt: Das Aufkommen des E-Commerce und die Verbreitung von Smartphones haben das Einkaufsverhalten der Verbraucher revolutioniert.
In einer Welt, in der traditionelle Werbung immer weniger Wirkung zeigt, erweist sich Empfehlungsmarketing als unverzichtbare Strategie für den nachhaltigen Geschäftserfolg.
Im Fokus dieser empirisch-medienwissenschaftlichen Studie stehen die Endkunden*innen und Experten*innen aus der Autoindustrie, dem Autohandel und der Kreativwirtschaft im DACH-Raum.
In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world.
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology.
This book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology.
Foregrounding the work professional communicators do to support public health and social missions, this book examines how the principles and practices of public relations can be applied by nonprofit, government, and corporate entities working to understand and improve public health and social conditions.
This book introduces the concept of the Picnic Society - a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle's (our bubble's) realities, possibilities, and reputations.
Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.
Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats.
Mobile Roboter besitzen das Potenzial, zu deutlichen Effizienzsteigerungen in der Fertigung kohlenstofffaserverstärkter Kunststoffe zu führen, wenn sie die aktuell üblichen Sondermaschinen ersetzen.
Transforming the Pitch: The AI Revolution in SoccerStep onto the ultimate battlefield where technology meets tradition, in a tale that promises to reshape the very soul of soccer.
Transforming the Pitch: The AI Revolution in SoccerStep onto the ultimate battlefield where technology meets tradition, in a tale that promises to reshape the very soul of soccer.
Dieses Lehrbuch bietet einen grundlegenden Überblick über die wichtigsten Planungsaspekte, Werbeträger und -instrumente sowie über das strategische Management und Controlling von Werbekommunikation.
Sustainability Beyond 2030: Trajectories and Priorities for Our Sustainable Future is an indispensable guide to understanding our planet's sustainability past, present, and future.
This book provides a comprehensive overview of the use of vision attentive technology and artificial intelligence methodologies for functional mobility assessment in elderly populations.
Dieses Lehrbuch bietet einen grundlegenden Überblick über die wichtigsten Planungsaspekte, Werbeträger und -instrumente sowie über das strategische Management und Controlling von Werbekommunikation.
