Mit zielgerichteten, teilweise unkonventionellen Methoden wird durch zielgerichtetes Marketing der Kunde direkt auf das Unternehmen aufmerksam gemacht, welches sich zielgerichtet unter Berücksichtigung der sozialen Interessen des Kunden betätigt.
The Impact of Organizations: Measurement, Management and Corporate Reporting contributes to the growing debate on the importance of measuring, managing, and reporting organizations' impact in the interest of companies, stakeholders, and policymakers.
With growing economic inequality and threats to the sustainability of human societies, Koh argues that cooperatives can play an important role in promoting decent work and reducing economic inequality in the twenty-first century and thus urges policy makers to reignite policy discussions on cooperatives.
With growing economic inequality and threats to the sustainability of human societies, Koh argues that cooperatives can play an important role in promoting decent work and reducing economic inequality in the twenty-first century and thus urges policy makers to reignite policy discussions on cooperatives.
Climate change is one of the most significant and challenging problems we face today, and many organisations have recognised their responsibility in reducing emissions and environmental degradation and regenerating biodiversity.
Climate change is one of the most significant and challenging problems we face today, and many organisations have recognised their responsibility in reducing emissions and environmental degradation and regenerating biodiversity.
Als Standardwerk beschreibt das Große Handbuch der Gleisinstandhaltung in anschaulicher und komprimierter Form alle Aspekte der Gleisinstandhaltung in Theorie und Praxis.
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.
Menschen mit Storys begeistern und Kundinnen und Kunden gewinnenIn Zeiten, in denen jeder alles hat und zugleich das Notwendigste zum Luxusgut wird, braucht es nicht nur innovative Produktideen, um sich erfolgreich am Markt zu halten.
This book is the first comprehensive presentation of a Kaiyu Markov model with covariates and a multivariate Poisson model with competitive destinations.
The book comprehensively covers a wide range of evolutionary computer vision methods and applications, feature selection and extraction for training and classification, and metaheuristic algorithms in image processing.
A guide to transforming leadership for the 21st century, this is a book about a powerful and practical framework that leaders can use to help their organizations thrive, prosper, and improve the world around them: leader character.
This book gathers peer-reviewed contributions presented at the International Conference on Construction Logistics, Equipment and Robotics (CLEaR), held at the TUM Academy Center Raitenhaslach near Munich, Germany on October 09-11, 2023.
Die heutzutage übliche Ernährung in den Industriestaaten zeichnet sich durch einen hohen Anteil tierischer Produkte, welcher Ernährungsempfehlungen weit übersteigt, aus.
'Every page made me wish I was a potter' Nigel SlaterFlorian Gadsby has devoted his life to pottery, refining his technique towards the point of perfection - and as his skill has grown, so has his social media following, which today numbers in the millions.
This book constitutes the proceedings of the 8th International Conference on Digital Economy, ICDEc 2023, which took place in Braga, Portugal, in May 2023.
**Business Book Awards 2024 Finalist**'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have traditionally been seen as deceit and spin: Beautiful PR offers a new manifesto rooted in integrity.
El innegable éxito de la identidad corporativa de la Federación Nacional de Cafeteros-Juan Valdez, el cual le ameritó ubicarse dentro de las diez marcas más importantes del mundo (según la revista Times), se interpela desde las voces de dos organizaciones del Cauca.
Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation.
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world.
This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world.
Sustainable Finance Fundamentals provides an accessible overview of this critical, rapidly growing area at the intersection of finance and sustainability.
This edited volume brings together some of the best papers from the 2022 Conference on Partial Least Squares Structural Equation Modeling (PLS-SEM), held at the Babes-Bolyai University, Cluj, Romania.
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.
This book constitutes the proceedings of the 8th International Conference on Digital Economy, ICDEc 2023, which took place in Braga, Portugal, in May 2023.
The Comprehensive Guide to Customer Service For The 21st Century Even the most successful companies need their customers happy and to keep coming back for more.