Sales and marketing

Words that Change Minds is based on the Language and Behavior Profile (LAB Profile); an easy to learn tool which illustrates how each person is unique.

Your company's workforce is its most valuable asset.

Creativity is all around us.

Every business making sales online is engaged in a battle to get customers to click.

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business.

Brands have never been more important than they are today.

When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented.

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble.

Quick marketing ideas with fast results!

"e;This is a brand book like no other, and I heartily recommend it.

"e;This is a brand book like no other, and I heartily recommend it.

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.

Practical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.

You have to do it you might as well enjoy it No one likes a pushy, smarmy salesman no one wants to be that guy .

You have to do it you might as well enjoy it No one likes a pushy, smarmy salesman no one wants to be that guy .

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means.

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means.

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses.

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses.

Marketing is shrouded in arcane mystery and buzzwords.

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days.

Decir lo correcto de la manera correcta puede hacer la diferencia entre sellar el acuerdo o la pérdida de la cuenta, obtener un ascenso, o conseguir una carta de despido.

An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

Whether you're an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool.

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access ';microchapters' that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.