Josiane Feigon, author and pioneer of the inside sales community, recognizes that the pressure to produce can be crushing, but the guidance provided thus far has been minimal.
From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads.
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.
Mark Donnolo applies years of firsthand knowledge as a leading sales consultant for Fortune 500 companies to address the tough questions leaders should be asking.
Using a sophisticated approach that unifies the three key areas of supply chain strategies, sales and operations planning (SOP), and lean manufacturing, The Market-Driven Supply Chain is the only book that takes a comprehensive approach to succeeding in today's on-demand environment.
Even skilled salespeople buckle in tough selling situationsgetting defensive with prospects who challenge them on price or too quickly caving to discount pressure.
This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.
It cannot be overemphasized how important it is for leaders to ensure the company's mission is manifested in the roles, expectations, and goals of every member of the organization.
This book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms.
While there is no secret to being an elite sales professional, there is a set of consistently successful selling techniques that most companies don't reach their salespeople, and which most entrepreneurs think they don't have the time to learn.
Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.
Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics.
If you're an advisor, whether you need a push or not, and regardless if you're new or old to the business, this guide will help add instant value to your practice.
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers.
On the front lines of customer service, every day presents new and unexpected challengesand even the most dedicated employees can be caught unprepared.
A Most Highly-Rated Sales Books of All Time (HubSpot)A Best Introvert Book of All Time (BookAuthority)Success lies in leveraging your strengths, not changing who you are.
Public relations maverick Marian Salzman goes behind the scenes of creative powerhouse Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes.
Companies looking for a competitive edge must convert their reactive, cost-laden contact programs into proactive, revenue-generating, "e;real-time"e; contact centres.
If you're in marketing, advertising, or branding, consider this: While it used to take three television spots for a product to register with its intended audience, it can now take as many as seventy.
