Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "e;must-read"e; book.
Human-in-the-loop Learning and Control for Robot Teleoperation presents recent, research progress on teleoperation and robots, including human-robot interaction, learning and control for teleoperation with many extensions on intelligent learning techniques.
In April 2016, the Center for Ethics and Religious Values in Business of the Mendoza College of Business at the University of Notre Dame with the United Nations Global Compact (UNGC) Office convened a group of scholars and business leaders to discuss the Encyclical Laudato Si (LS) and the UN Sustainable Development Goals (SDGs).
With the advancement of science and technology and rapidly growing application of these in every walk of life have made obsolete the entire concept of conventional management theories and practices.
This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia.
Trust, Sustainability, and Resilience: Management and Consumer Perspectives offers a comprehensive exploration of the key concepts shaping today's world.
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers?
Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards Finalist, 2008 Berry-American Marketing Association Book Prize It's official: the old marketing model is dead, and word of mouth is king.
At the turn of the century the term "e;gamification"e; was introduced as a concept to understand the process of using game mechanics in "e;non-game"e; contexts.
If you're an advisor, whether you need a push or not, and regardless if you're new or old to the business, this guide will help add instant value to your practice.
This second volume of Critical Thinking for Marketers expands your background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science.
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can makefirst, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.
Algorithmen und Datenanalysen und damit die systematische Erhebung, Analyse und Visualisierung von Daten bilden immer öfter die Grundlage von Marketingentscheidungen.
This book of Advances in Deep Learning, Artificial Intelligence and Robotics (proceedings of ICDLAIR 2020) is intended to be used as a reference by students and researchers who collect scientific and technical contributions with respect to models, tools, technologies and applications in the field of modern artificial intelligence and robotics.
Pulling together into a single framework the two separate disciplines of strategy management and risk management, this book provides a practical guide for organizations to shape and execute sustainable strategies with full understanding of how much risk they are willing to accept in pursuit of strategic goals.
6 strategic principles for reinventing your products, your services-and your company's futureThe digital age has completely transformed business and marketing has not kept up.
Las agencias creativas en Latinoamerica no han logrado cambiar al ritmo que el mundo actual exige, que la industria demanda, que los clientes reclaman y que los empleados necesitan.
Youth tourists are often defined as money poor and time rich but there are significant differences in social status, interests, and consumption behaviour within the various segments of this sector.
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
