Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria.
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online.
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online.
Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm in accounting, finance, law, or another field you know just how important marketing is to the success of your business.
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start.
How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully.
How and why the ability to connect with strangers is vital to business success Good communication with colleagues and clients is an important aspect of doing business successfully.
A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked.
The Curve by Nicholas Lovell is a breakthrough business idea: Chris Anderson's The Long Tail meets Seth Godin's Purple CowThe Curve is a new way of doing business and of seeing the world.
In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom.
THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers.
The guru of the Guerrilla Marketing series, with over a million copies in print, teaches entrepreneurs how to market aggressively without spending one cent.
In The Data Deluge, Arun Kumar brings his digital development and data management expertise and experience to start a needed and important conversation on how the industry should approach data and marketing.
So führen Sie jedes Kundengespräch auf AugenhöheEntdecken Sie die geheimen Taktiken der Verkaufspsychologie und erfahren Sie, wie Sie in jedem Kundengespräch die Oberhand gewinnen.
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick.
How Service Orientation Will Change Your Business "e;The real value of this book is that it makes SOA and Web services, which are critical and business-transforming, crystal-clear to the layman, both business and IT leaders.
Praise for How to Sell at Margins Higher Than Your Competitor "e;This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success.
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands.
Practical strategies for better customer service based on the principles of servant-leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America.
A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers.
A father and son sales team reveal the secrets of sales success In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the sales team how to achieve consistent success in sales.
The latest theoretical and empirical evidence on short selling in the United States and throughout the world To get the most success out of what the finance community regards as a risky business, short sellers need high-level information.
