Sales and marketing

Do Your Customers Make More Money Doing Business With You?

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models.

Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation.

This book bridges the gap between strengthening the employee brand and the building external brand image by synthesizing the two approaches.

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy.

This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships.

In 1988, on Stephen King s retirement JWT published The King Papers a small collection of Stephen King s published writings spanning 1967-1985.

Inside the Customer Universe reveals how an organization can become ahead of the game by focusing a its strategy on predicting customer needs rather than following them.

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition.

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more.

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview.

In the marketing world, communication ideas are revered for their magical ability to affect how consumers behave towards brands.

We are currently eating, sleeping and breathing a new found religion of everything green .

This is an applied handbook for the application of data mining techniques in the CRM framework.

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models.

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What was once just the desire of a few has now become a mass movement.

What was once just the desire of a few has now become a mass movement.

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "e;category killers.

Google, Microsoft, Apple, Starbucks, and Wal-Mart are "e;category killers.

Tips on making your call center a genuine profit center In North America, call centers are a $13 billion business, employing 4 million people.

Tips on making your call center a genuine profit center In North America, call centers are a $13 billion business, employing 4 million people.

This refreshingly simple, practical guide demonstrates how brand management can boost business performance.

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition.

YOUR CUSTOMERS ARE ANGRY.

Of the 17 million people in the U.

Of the 17 million people in the U.

Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share.

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share.

The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information.

The ultimate guide to investor relations Your one-stop resource for everything pertaining to your company's dealings with the investment community, Running an Effective Investor Relations Department provides investor relations professionals with essential day-to-day information.

The first and only book to offer detailed explanations of SAP ERP sales and distribution As the only book to provide in-depth configuration of the Sales and Distribution (SD) module in the latest version of SAP ERP, this valuable resource presents you with step-by-step instruction, conceptual explanations, and plenty of examples.

The first and only book to offer detailed explanations of SAP ERP sales and distribution As the only book to provide in-depth configuration of the Sales and Distribution (SD) module in the latest version of SAP ERP, this valuable resource presents you with step-by-step instruction, conceptual explanations, and plenty of examples.

A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.

A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.

Praise for Mastering the Complex Sale "e;Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.

Praise for Mastering the Complex Sale "e;Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.

Make customer feedback work for your business.

Make customer feedback work for your business.

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising.

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising.

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts.

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts.

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded.

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded.

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.

Harness the power of games to create extraordinary customer engagement with Game-Based Marketing.

The leading email marketing firm shows you how to create high-impact, low-cost campaigns Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success.