This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.
WINNER: 2024 International Book Awards - Business: CareersDISTINGUISHED FAVORITE: NYC Big Book Award 2024 - CareerDISTINGUISHED FAVORITE: Independent Press Award 2025 - Business: GeneralAssistants and administrators are the backbone of every organization.
WINNER: 2024 International Book Awards - Business: CareersDISTINGUISHED FAVORITE: NYC Big Book Award 2024 - CareerDISTINGUISHED FAVORITE: Independent Press Award 2025 - Business: GeneralAssistants and administrators are the backbone of every organization.
Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth.
WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit?
WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit?
Learn how to enhance workforce performance, strengthen workforce retention and better your leadership by cultivating and expanding on your company's culture with The Power of Company Culture.
Learn how to enhance workforce performance, strengthen workforce retention and better your leadership by cultivating and expanding on your company's culture with The Power of Company Culture.
Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.
Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.
With sustainability now a fundamental strategic pillar for organizations, ESG metrics are vital for decision making, yet this data is complex and ever evolving.
With sustainability now a fundamental strategic pillar for organizations, ESG metrics are vital for decision making, yet this data is complex and ever evolving.
Embedding Sustainability is a practical, solutions-focused guide for sustainability managers and leaders to embed sustainability in organizations and drive improved performance.
With Artificial Intelligence (AI) creating huge opportunities for learning and employee development, how can learning professionals best implement the use of AI into their environment?
This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Business: GeneralHow can I use insights from people data to develop an inclusive, engaged, high-performing workforce?
WINNER: 2024 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingFINALIST: 2025 International Book Awards (IBA) - Business: Marketing & AdvertisingOrganizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision.
WINNER: 2024 Chanticleer International Book Awards, Harvey Chute First Place Category Winner - Non-Fiction Business & EnterpriseFINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingFINALIST: 2025 International Book Awards (IBA) - Business: Marketing & AdvertisingOrganizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision.
WINNER: Axiom Business Book Award 2025 - Bronze Medal, SalesDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Sales & MarketingGrowing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth.
WINNER: Axiom Business Book Award 2025 - Bronze Medal, SalesDISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Sales & MarketingGrowing a business is a team sport, and Revenue Operations - the number 1 fastest-growing job on LinkedIn - is how you can deliver that growth.
DISTINGUISHED FAVORITE: NYC Big Book Award 2025 - Business: GeneralHow can I use insights from people data to develop an inclusive, engaged, high-performing workforce?