Business and Management

Learning for Organizational Development presents how to design, deliver and evaluate effective learning and development (L&D) programmes.

All organizations recognise the importance of strategy creation and execution: strategy is the process of developing the corporate future.

At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management.

Native advertising: paid-for media that looks and behaves like the content around it.

International Human Resource Development provides thought-provoking questions and stimulating answers to key issues in human resource development today, putting HRD in its strategic organizational context and examining in depth the process of learning from different perspectives.

A recent report for the CIPD indicated that stress is now the more common cause of long-term sick leave in the UK for the first time ever.

This book is about action, results and leadership.

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector.

Twenty-first-century supply chains have evolved into world-wide inter-connected supply-and-demand networks comprising vastly more complex operations, with profound inter-dependencies and exposure to greater volatility in our uncertain world.

Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth.

Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused.

IQ and EQ (Emotional Intelligence) are not enough.

WINNER: Berry-AMA Book Award 2012 (1st edition)WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition)How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical generations yet.

Supply chains, including logistics, are the functional elements of an organisation's operations.

Ethical Leadership shines a light on the role of both culture and ethics in organizations by making the issues more transparent, accessible and above all, connected.

The immersive brand experience is revolutionizing brand engagement.

Underpinned by decades of research and application, Making Change Work shows that the lynchpin that connects change initiatives and their ultimate success is behavioural change.

Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients.

SHORTLISTED: Business Book Awards 2021 - HR & Management CategoryThe potential benefits of personalization on a workforce are huge.

A supply chain is the process of all parties involved in fulfilling a customer request, while a value chain is a set of interrelated activities a company uses to create value and a competitive advantage.

Macrologistics is a strategic view of logistics as a production factor on national scales to support a shift towards sustainability.

Motivated staff are the lifeblood of every business.

Effective evaluation and measurement of learning and development initiatives is critical to maximise the impact of training, identify gaps for improvement and ensure that efforts are aligned to the business' needs.

Technology holds vast potential for learning and development (L&D) practitioners.

Your Health at Work is your fully researched and up-to-date guide to the most common health risks at work in the UK and how you can tackle them.

The Winning Bid is an easy-to-read practical guide which will teach the reader how to think like a professional bid manager.

Creating a successful strategy, and the process of strategic thinking, is key to the growth plans of all businesses.

Engaged employees are more productive, motivated and resilient, yet gaining financial support to develop engagement is harder than ever as budgets are being squeezed and everyone is being asked to do more with less.

Leading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope.

Supply Chain Finance is a contributed book looking at the two major perspectives of managing finance across the supply chain.

Toyota Methods and Operating Models presents a case study of a small, traditional Italian manufacturer in the Toyota Industries Corporation Group, which began an important process of transformation until it became a successful, modern and advanced international business: Toyota Material Handling.

Hyper competition and globalization mean that markets are changing.

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.

Warehousing and Transportation Logistics offers an overview of transport, warehousing and assembly logistics, including order picking, packaging, handling and management.

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017Content, in all its forms, is the single most critical element of any marketing campaign.

Generation Z has enormous spending power yet is one of the most challenging cohorts to reach.

The Coach's Coach combines the vast experience of the author with that of three successful sports people: Mike Brearley, Adrian Moorhouse, and Brendan Venter.

Most leadership development runs on rails: courses are organized with standard content usually delivered by companies set up expressly for that purpose.

Packaging has a major impact on supply chain performance, as it affects all logistics activities in supply chains.

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance.

CATEGORY SILVER WINNER: Axiom Awards 2021 - Human Resources/Employee Training Category Despite global economic conditions, companies are always looking to attract and retain the best talent.

How can you achieve coaching excellence?

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits.

Companies spend time and effort developing their employees - their most important asset - but they often forget to consider the company structure, culture, environment and processes required to help the newly upskilled individuals thrive.

Lateral thinking can help you transform your ability to generate ideas, unlock the creative potential of your team and make your organization more innovative.

Named as the best overall book on banking of 2022 by Investopedia.

We don't need leaders who know about leadership - we need leaders who embody the capacity to lead in the midst of ambiguity and complexity.

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noel Kapferer.

Data has dramatically changed how our world works.

The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities.