This invaluable guide introduces you to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century.
A well-designed and implemented incentive program is an essential tool for building a motivated, highly effective sales force that delivers the results you need.
Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing categoryIn this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.
Se trata de un análisis novedoso, una exposición por primera vez de las verdaderas causas y una sensacional solución inmediata (que yo llamo con razón un "truco") a nuestros problemas económicos, monetarios y financieros, una solución que no sólo puede aplicarse en un tiempo sensacionalmente corto, sino que también se hace sostenible y duradera mediante medidas de acompañamiento.
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets.
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.
This report analyzes how rising non-performing loans (NPL) pose a risk to banking sector stability in some Asia and Pacific economies and shows how electronic trading platforms can strengthen NPL markets, bolster cross-border transactions, and enhance transparency.
The resourceful patrons of a Wall Street area tavern must contend with serious issues stock scams, sexual taboos, old age, terrorists, unemployment, the Russian Mafia, cancer, murder, alcoholism, the Digital Revolution, and starting a new business in todays turbulent times.
In Philadelphia, Frank Cowperwood, whose father is a banker, makes his first money passing by an auction sale, he successfully bids for seven cases of Castile soap, which he sells to a grocer the same day with a profit of over 70 percent.
Die Untersuchung der Unternehmensfinanzierung der Braunschweigischen Staatsbank generiert Ergebnisse, die für die weitere Erforschung der Expansion der Sparkassen und Landesbanken in der Unternehmensfinanzierung hilfreich sind.
Financial markets are witnessing an unprecedented explosion in the availability of data, and the firms that survive will be able to leverage this information to increase their profit and expand their opportunities in a global world.
L'accent est mis sur une analyse novatrice, une première exposition des causes véritables et une solution immédiate sensationnelle (que j'appelle à juste titre "truc") à nos problèmes économiques, monétaires et financiers, une solution qui peut non seulement être mise en œuvre dans un délai sensationnellement court, mais qui est également rendue durable et viable par des mesures d'accompagnement.
Reforging the Central Bank presents an insightful comparison between financial development in China - a rising global economic superpower - under the old and new normal and an all-encapsulating study of current monetary transmission mechanism and monetary policy instruments.
This is the first systematic source which tries to explain how and why the 233-year old and the World's oldest merchant bank went into bankruptcy in a few days.
This volume is a collection of classical and recent empirical studies of currency options and their implications for issues of exchange rate economics, such as exchange rate risk premium, volatility, market expectations, and credibility of exchange rate regimes.
The widespread use of bankchecks in daily life makes the development of check-reading systems of fundamental relevance to banks and other financial institutions.
This book addresses selected practical applications and recent developments in the areas of quantitative financial modeling in derivatives instruments, some of which are from the authors' own research and practice.
Neural networks are increasingly being used in real-world business applications and, in some cases, such as fraud detection, they have already become the method of choice.
Latest Edition: Pricing Derivative Securities (2nd Edition)The development of successful techniques for valuing derivative assets is among the most influential achievements of economic science.
At the beginning of the new millennium, two unstoppable processes are taking place in the world: (1) globalization of the economy; (2) information revolution.
This book introduces an analytically tractable and computationally effective class of non-Gaussian models for shocks (regular Levy processes of the exponential type) and related analytical methods similar to the initial Merton-Black-Scholes approach, which the authors call the Merton-Black-Scholes theory.
To truly understand the current interest in the development of Islamic banking and finance in South-East Asia, and how it is different from the conventional banking system, the author believes one must firstly understand the religious relationship originating from the Qur'an, and then trace the historical geographic and political developments of Islam over recent centuries.
In recent years, the banking industry has faced significant challenges due to deregulation, globalization, financial innovation, and intensified global competition.
Cross-border banking, while having the potential for a more efficient financial sector, also creates potential challenges for bank supervisors and regulators.
This book explores the potential and problems of bank safety and efficiency arising from the rapidly growing area of cross-border banking in the form of branches or subsidiaries with primarily only national prudential regulation.