The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychologyBrainScripts for Sales Success explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective.
A Wall Street Journal bestsellerFinancial expert, investment advisor and New York Times bestselling author James Rickards shows why and how global financial markets are being artificially inflated and what smart investors can do to protect their assets------------------------------------------------------------------------The evidence of the past ten years proves that the most devastating financial crisis yet is just around the corner.
ONE WOMAN'S QUEST TO REBUILD BRITAIN'S BROKEN BANKING SYSTEM'If there was ever a business book suitable for TV adaptation, this is it' FTIn the aftermath of the 2008 financial crash, the British banking industry had come to a standstill.
Actions taken by the United States and other countries during the Great Recession focused on restoring the viability of major financial institutions while guaranteeing debt and stimulating growth.
This book is intended to lay out, in a clear and intuitive as well as comprehensive way, what we know - or think we know - about mergers and acquisitions in the financial services sector.
According to Bethany McLean and Joe Nocera, two of America's most acclaimed business journalists, no-one has put all the pieces of the financial crisis together.
Now shortlisted for the 2012 Financial Times Business Book of the Year Award and the Wellcome Trust Book Prize, The Hour Between Dog and Wolf is a resonant exploration of economic behaviour and its consequences.
The riveting tale of how the wanabee aristo Conrad Black and his social-mountaineering wife Barbara gulled their way into the City, the Tory party, Wall Street and High Society.
The clearest explanation yet of how the financial crisis of 2008 developed and why it could happen againIn the wake of the financial meltdown in 2008, many claimed that it had been inevitable, that no one saw it coming, and that subprime borrowers were to blame.
Lawyer, judge, banker, classics professor, and councilman, Thomas Mellon greatly influenced the fortunes of his hometown, Pittsburgh, throughout the nineteenth century.
Parker Shipton brings a variety of perspectives—cultural, economic, political, and religious-philosophical—and years of field experience to this fascinating study about people who borrow and lend in the interior of Africa.
Although little noticed, the face of central banking has changed significantly over the past ten to fifteen years, says the author of this enlightening book.
SELLING AND SALES MANAGEMENT IN ACTION The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team.
HOW TO WIN TRUST AND INFLUENCE CUSTOMERS This revealing book shows how the only reliable route to sustainable business growth and profit is to build trust in your company.
From bestselling author Glen Arnold, this is a jargon-busting book that describes how financial markets work, where they are located and how they impact on everyday life.
A leading economist and former central banker discusses the evolution of central bank communication from secretiveness to transparency and accountability.
Competition and Controls in Banking provides a groundbreaking examination of how regulatory frameworks shape banking competition in three European nations: Italy, France, and England.
