In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making.
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making.
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts.
The completely revised and updated 3rd edition of the hugely successful Strategic Marketing: planning and control continues to provide a concise yet comprehensive synthesis of the key strategic marketing concepts.
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools* Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization or what the authors refer to as cultural customization .
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools* Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization or what the authors refer to as cultural customization .
The enlightened shareholder value principle (ESV) was formulated during the comprehensive review of UK company law by the Company Law Steering Group in the late 1990s and early 2000's and requires directors of companies to act in the collective best interests of shareholders.
The enlightened shareholder value principle (ESV) was formulated during the comprehensive review of UK company law by the Company Law Steering Group in the late 1990s and early 2000's and requires directors of companies to act in the collective best interests of shareholders.
Entrepreneurial finance is a discipline that studies financial resource mobilization, resource allocation, risk moderation, optimization in financial contracting, value creation, and value monetization within the context of entrepreneurship.
Entrepreneurial finance is a discipline that studies financial resource mobilization, resource allocation, risk moderation, optimization in financial contracting, value creation, and value monetization within the context of entrepreneurship.
This book analyzes the European Great Recession of 2008-12, its economic and social causes, its historical roots, and the policies adopted by the European Union to find a way out of it.
This book analyzes the European Great Recession of 2008-12, its economic and social causes, its historical roots, and the policies adopted by the European Union to find a way out of it.
The field of Corporate Finance has developed into a fairly complex one from its origins focussed on a company's business and financial needs (financing, risk management, capitalization and budgeting).
The field of Corporate Finance has developed into a fairly complex one from its origins focussed on a company's business and financial needs (financing, risk management, capitalization and budgeting).
Towards a Better Port Industry provides professionals in freight transport and maritime logistics, and specifically the port industry, as well as students in these fields, with a better conceptual understanding of the port industry.
Towards a Better Port Industry provides professionals in freight transport and maritime logistics, and specifically the port industry, as well as students in these fields, with a better conceptual understanding of the port industry.
Fully updated and revised by international authorities on the topic, this new version of a classic and established text returns to its roots as a clear and concise introduction to this complex but essential topic in corporate finance.
Fully updated and revised by international authorities on the topic, this new version of a classic and established text returns to its roots as a clear and concise introduction to this complex but essential topic in corporate finance.
Corporate governance has become increasingly central to corporate reporting and management as businesses face growing pressure to address their responsibilities in sustainability and corporate accountability.
'A masterclass in spotting the early signs of a crisis' Nouriel Roubini'This is the historical perspective we need' John Kay'A first point of entry for anybody who wants to learn how the world sleep-walked into multiple crashes' Daron Acemoglu'Fascinating, well-written and authoritative' Tim Harford-----------------------------------------------------------------The global economy has weathered the most tumultuous century in modern financial history.
In today's connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information.
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports.
Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports.
This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international capital markets, the financing of international business, the complexities of international taxation and the use of financial instruments such as swaps and options.
This thorough, comprehensive introduction to international financial management provides an expert guide to the workings of international capital markets, the financing of international business, the complexities of international taxation and the use of financial instruments such as swaps and options.
This book examines how corporate ethics, social responsibility, and prevention strategies against financial crime may remedy shortcomings of corporate governance.
Environmental issues can present some daunting operational concerns for all types of organization, whether in the private, public and voluntary sectors.
Environmental issues can present some daunting operational concerns for all types of organization, whether in the private, public and voluntary sectors.
Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market.
