This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world.
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world.
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.
A gorgeously illustrated companion to the fashion documentary of the same name, Scatter My Ashes at Bergdorf Goodman is an unforgettable collection of anecdotes, from the hilarious to the poignant, in commemoration of the internationally renowned luxury specialty store's 111th anniversary.
Diasporic Mobilities on Vacation is a nuanced exploration of the embodied and affective practices of Moroccans from Europe visiting Morocco for summer vacation.
Diasporic Mobilities on Vacation is a nuanced exploration of the embodied and affective practices of Moroccans from Europe visiting Morocco for summer vacation.
This book considers what the transition into the Asian Century means for some of the most urgent issues in the world today, such as sustainable development, human rights, gender equality, and environmental change.
This book considers what the transition into the Asian Century means for some of the most urgent issues in the world today, such as sustainable development, human rights, gender equality, and environmental change.
This book is a practical guide to finding and delivering energy savings opportunities in transport operations for professional energy managers and energy auditors.
This book is a practical guide to finding and delivering energy savings opportunities in transport operations for professional energy managers and energy auditors.
Informed by the scholarly and practical viewpoints of a myriad of internationally recognised experts, this engaging and timely volume poses a set of pertinent questions that cover critical and contemporary sustainability issues in hospitality and tourism and proposes actionable solutions.
Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste.
This book provides a comprehensive, up-to-date overview of the different environmental strategies adopted in the football world to foster sustainability.
Within leisure studies there is a growing awareness and intensifying conscience about the potential environmental threat posed by the continued and unmanaged economic growth and development of sport, tourism and leisure.
Within leisure studies there is a growing awareness and intensifying conscience about the potential environmental threat posed by the continued and unmanaged economic growth and development of sport, tourism and leisure.
Regional Sufi Centres in India: Significance and Contribution sets out to explore and understand the hundreds of years old multi-religious sect of India, "e;Sufism,"e; which advocates humane and global outlook for entire mankind and regards humanity as a brotherhood.
Regional Sufi Centres in India: Significance and Contribution sets out to explore and understand the hundreds of years old multi-religious sect of India, "e;Sufism,"e; which advocates humane and global outlook for entire mankind and regards humanity as a brotherhood.
Zurzeit gibt es im Bereich Marketing kaum ein Themengebiet, bei welchem die Praxis so nach Anregungen aus der Wissenschaft sucht wie im Produktmanagement.
Das essential zeigt, wie digitale Innovationen, Customer Centricity, Skaleneffekte und Data Driven Marketing zu nachhaltigen Kundenbeziehungen und Wettbewerbsvorteilen im E-Commerce führen.
Much scholarship on the British transatlantic slave trade has focused on its peak period in the late eighteenth century and its abolition in the early nineteenth; or on the Royal African Company (RAC), which in 1698 lost the monopoly it had previously enjoyed over the trade.
Dieses Lehrbuch behandelt die Grundlagen des eCommerce im Bereich Business-to-Business (B2B), bei dem ähnliche Prinzipien der Kundenansprache zu beobachten sind wie im B2C eCommerce.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist.
Based on migration dynamics in the Southern African Development Community (SADC) region, this edited volume focuses on the activities of grassroots and informal non-state actors.
