Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world.
This book provides a critical perspective on several interconnected themes that relate to the implementation of both domestic and international environmental standards.
This volume undertakes the important task of envisioning a regional history of Asia based on its unique internal characteristics, going beyond the usual West/non-West dichotomy.
This book examines the political connections and trade relations between Italy and China, with particular emphasis on the second half of the 19th century and the period following the Second World War.
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.
This book provides an essential overview of trade between Brazil and China, analyzes the regulatory framework for Brazil's foodstuff exportation and China's foodstuff importation, and identifies the main products, market shares, barriers to market access, and e-commerce strategies.
Since the post World War Two boom in private automobile ownership, Drive Tourism has transformed the tourism landscape by facilitating dispersal and the growth of attractions and tourism related infrastructure beyond the zones that had previously emerged around seaports and railway terminals.
From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers.
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce.
This book brings together a diverse collection of case studies, perspectives, and research to explore how craft breweries have interacted with cities and neighborhoods in meaningful ways.
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.
This book brings together a diverse collection of case studies, perspectives, and research to explore how craft breweries have interacted with cities and neighborhoods in meaningful ways.
Going under the hood of retail strategy, this book provides in-depth coverage of how retailers can leverage the latest in data analytics and technology to improve profitability and customer value through pricing.
This book is the first to address the important interrelationship between second homes and climate change, which has become an increasingly relevant issue for many regions around the world.
Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.
This book is the first to address the important interrelationship between second homes and climate change, which has become an increasingly relevant issue for many regions around the world.
Gen Z, Tourism, and Sustainable Consumption is the first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.
This book emphasises the work, the remarkable contributions, and the lifetime achievements of internationally respected scholars who have made lifelong contribution to advancing tourism studies and the dissemination of tourism-based knowledge and education across the world.
This book guides readers through the most iconic geologically significant scenery in the UK, points out features of interest, explains what they are, and describes how these features came to be.
This book guides readers through the most iconic geologically significant scenery in the UK, points out features of interest, explains what they are, and describes how these features came to be.
Global Supply Chain Security and Management: Appraising Programs, Preventing Crimes examines the relationship between securing a supply chain and promoting more efficient worldwide trade.
Although originally published in 1928, many of the issues discussed in this book remain pertinent today: in unstable markets grappling with labour shortages, how to pay the producers of food a fair price, at a price the consumer can afford, whilst maximising efficiency and minimising waste.
Urban Tourism and Urban Change: Cities in a Global Economy provides both a sociological / cultural analysis of change that has taken place in many of the world's cities.