Royal events such as coronations and jubilees encompass a wide spectrum of planned events involving monarchs and their families that are strategically designed to reinforce the role of royalty within social and political structures.
The theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the varied stakeholders associated directly or indirectly with the phenomenon of tourism.
Das Internet als supranationaler Raum öffentlichen Rechts ist keineswegs rechtsfrei, es stellt vielmehr das Recht vor Fragen bisher nicht gekannter Komplexität.
Whilst other countries in Asia particularly China and India have been studied in terms of entrepreneurial endeavours, there is a lack of research on Indonesia despite it being amongst the fastest growing economies in the world.
This handbook provides students with an essential understanding of the skills and knowledge needed to work in the tourism, hospitality and events industries.
Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department stores, chains and supermarkets.
Since the middle of the last century tourism has demonstrated almost continual growth, with international tourist arrivals now recorded in excess of one billion per annum.
Events, including repeat annual events, have the unique ability to drive sustainable tourism to certain areas and regions and to generate economic benefits for local communities.
As the tourist industry becomes increasingly important to communities around the world, the need to develop tourism in a sustainable manner has also become a primary concern.
Although the theory and methods of organization development (OD) assessment and diagnosis have been covered in other books, there is a lack of practitioner-focused guides that introduce real-world case studies and tools rooted in the methodology.
Sticky Creativity: Post-It(R) Note Cognition, Computers, and Design presents the interesting history of sticky notes and how they have become the most commonly used design material in brainstorming, business model generation, and design thinking.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
This timely and innovative book explores the dynamics of inter-island/island-island tourism - also known as archipelago tourism - on the cusp of the post-pandemic epoch.
Retail Buying, Seventh Edition integrates math concepts throughout the text to guide students through typical buying tasks, from identifying potential customers, to creating a six-month merchandising plan, to developing sales forecasts.
Kunden sprechen mit Lieferanten - Führungskräfte aus den Unternehmen schildern Ihre Vorstellungen zu den Kunden-Lieferanten-Beziehungen: was wird sich ändern?
This book traces the particularities of music migration and tourism in different global settings, and provides current, even new perspectives for ethnomusicological research on globalizing musics in transit.
Tourism has often been described as being about 'selling dreams', tourist experiences being conceptualized as purely a marketing confection, a socially constructed need.
Dieses Buch beleuchtet den Online-Lebensmittelhandel in Deutschland aus Anbieter- und Kundenperspektive, leitet Zukunftsprognosen ab und zeigt Konsequenzen für Handel und Hersteller.
Postdisciplinary Knowledge is the first book to articulate postdisciplinarity in philosophical, theoretical and methodological terms, helping to establish it as an important intellectual movement of the twenty-first century.
From boycotts of plastics and palm oil by consumers, to the tracking of carbon footprints and modern slavery in their supply chains by businesses, buying ethically has now fully captured the public interest.
Omnichannel-Konzepte verändern den Handel und bieten Unternehmen große Chancen: Sie ermöglichen es, den Kundenanforderungen gerecht zu werden, vor allem auch neue Zielgruppen zu erschließen und somit für entsprechendes Wachstum zu sorgen.
Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics.
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume.
Translated from its original Dutch, Strategic Brand Design offers students and professionals a clear overview of the most important steps in developing brand identity from a marketing perspective.
A Comparative History of Commerce and Industry, Volume I offers a subjective review of how the cultural, social and economic institutions of commerce and industry evolved in industrialized nations to produce the institution we now know as business enterprise.
Mitarbeiter/innen einer PR-Abteilung, aber auch Einsteiger, Studierende, Teilnehmer von Weiterbildungsmaßnahmen und interessierte Manager erhalten in diesem Buch einen Überblick über die Tätigkeit einer PR-Abteilung.
This handbook provides students with an essential understanding of the skills and knowledge needed to work in the tourism, hospitality and events industries.
In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.
With the vast majority of academic theory on tourism based onWestern tourists, Asia on Tour illustrates why the rapid growth of travel for leisure and recreation in Asia demands a reappraisal of how tourism is analyzed and understood.
Sustainable Tourism Policy and Planning in Africa offers an accessible and understandable overview of the challenges of integrating sustainability into tourism policy and planning in Sub-Saharan Africa and provides some interesting recommendations on how these could be overcome.
