The inherent mobility of tourists and consequent relative ephemerality of contact between the visitor and the visited tourism phenomenon have specific characteristics that challenge the usual fieldwork practices of the social and physical sciences.
Tourism to and within India has undergone some important changes in recent years seen by the rising numbers of international tourists and increase in domestic tourism.
Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management.
The Internet affiliate program industry is one of the largest and fastest growing digital revenue generators in the world, with more than $65 billion in total income brought in recently.
Although originally published in 1928, many of the issues discussed in this book remain pertinent today: in unstable markets grappling with labour shortages, how to pay the producers of food a fair price, at a price the consumer can afford, whilst maximising efficiency and minimising waste.
This book highlights the role of global networks, lean and green production methods, customized quality versus price competitiveness, online outreach along with showroom access, labor issues, and related factors that continue to compel location shifts and extensions of the furniture industry.
This book analyzes new electricity pricing models that consider uncertainties in the power market due to the changing behavior of market players and the implementation of renewable distributed generation and responsive loads.
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.
This new volume illustrates how one of the most rapidly evolving industries in the world-travel and tourism-has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications.
Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age.
Insights from Visitor Studies: A purpose-oriented model for museums provides a systematic overview of the value of visitor studies and, for the first time in English, a comprehensive overview of the development of visitor studies in mainland China.
Focusing on global value chains and their importance to trade, this edited collection explores the strategic role of logistics and supply chain infrastructure in the development of Africa.
This book provides a solid overview of trade and business opportunities in the Pacific Alliance, focusing on the key drivers of economic growth and development in Chile, Peru, Colombia, and Mexico.
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity.
This book evaluates the institutional environments of China and the United States, and the West more broadly, and how they affect their trading relationship, with specific emphasis on intellectual property theft and other allegations of unfair competition.
This book provides the first comprehensive analysis of unbundling and, in particular, ownership unbundling policies from the perspective of international economic law.
This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America.
This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm.
This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona.
Dieses Praktikerbuch vermittelt interessierten Investoren erstmals einen Gesamtüberblick über die klassischen Investmenthubs Dubai, Hongkong und Singapur.
Dieses essential gibt einen Überblick über Künstliche Intelligenz im Handel undzeigt auf, wie mithilfe künstlicher Intelligenz innovative Dienste für Kunden entstehen sowie für unternehmensinterne Prozesse automatisiert werden.
Dieses Fachbuch hat das Ziel, exportorientierte Unternehmen mit einer strategisch geplanten Kalkulation auf mögliche Stolpersteine im Außenhandel vorzubereiten.
Der Autor – ausgewiesener Handelsexperte mit breiter Expertise – bietet mit seinem Buch eine vollständige Analyse der aktuellen Krise im stationären Handel und zugleich konkrete Handlungsempfehlungen für das Überleben des Händlers vor Ort.
Dieses Buch beschreibt, wie sich Handelsvertretungen erfolgreich aufstellen können, um fortlaufend rentabel zu sein, zielführend zu networken und zusätzlich neue Marktfelder zu erschließen.
Das Aufkommen des Internets und insbesondere die Verbreitung von Smartphones haben den E-Commerce in Deutschland und weltweit wachsen lassen und setzen den stationären Einzelhandel wirtschaftlich unter Druck.
Dieses essential erläutert die Bedeutung effektiver Einarbeitungsprozesse für Engagement und Leistungsfähigkeit der Mitarbeiter und zeigt wie Einarbeitungsprozesse idealtypisch gestaltet werden.
Marc Rutschmann zeigt, warum ein Paradigmenwechsel im Marketing notwendig ist und was die Maxime „Der Kunde steht im Zentrum“ für ein zukunftsgerichtetes Marketing konkret bedeutet.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist.
