Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television.
Managing Service, Education and Knowledge Management in the Knowledge Economic Era contains papers that were originally presented at the 2016 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2016), held 8-9 October 2016 & 20-21 October 2016, in Jakarta, Indonesia & at the Vladimir State University, Vladimir, Russia.
This volume undertakes the important task of envisioning a regional history of Asia based on its unique internal characteristics, going beyond the usual West/non-West dichotomy.
China has witnessed a dramatic development of tourism in urban context in the past thirty years, especially with its success in hosting the Beijing Olympic Games in 2008 and the Shanghai World Exposition in 2010.
Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context.
The Routledge Handbook of Health Tourism provides a comprehensive and cutting-edge overview of the philosophical, conceptual and managerial issues in the field of health tourism with contributions from more than 30 expert academics and practitioners from around the world.
The apparel and textile industries have always been at the mercy of rapidly changing styles and fickle customers who want the latest designs while they are still in fashion.
The theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the varied stakeholders associated directly or indirectly with the phenomenon of tourism.
An inside look at the hosts, hot spots, and history of sports-talk radioSports-Talk Radio in America looks at major-, medium-, and small-market stations across the United States that feature an all-sports format, with a focus on the unique personalities and programming strategies that make each station successful.
Children's and Families' Holiday Experiences is based on the recognition of the active social role of children in shaping the nature of their holiday experiences and those of their parents and other adults.
Diasporic Mobilities on Vacation is a nuanced exploration of the embodied and affective practices of Moroccans from Europe visiting Morocco for summer vacation.
This title offers a dynamic understanding of tourism, usually defined in terms of clearly circumscribed places and temporalities, to grasp its changing spatial patterns.
Maybe you love exotic and unusual flavors as well as high quality products, and you wish that there was a way for you to make a living selling not just food, but food that you love talking about, tasting, and sharing with others.
This text provides comprehensive and practical help and advice for new entrants to the profession, and concentrates on the teaching skills and professional competencies needed to become an effective teacher of physical education.
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage.
Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever.
Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality business arena.
Im Rahmen der vorliegenden Arbeit wird eine Methode zur Entwicklung von Expertensystemen vorgestellt, die die Vorteile des Prototyping mit denen einer modellbasierten Vorgehensweise verbindet und auf einem für das Projektmanagement in der Praxis unverzichtbaren Phasenschema basiert.
This book guides readers through the most iconic, geologically significant scenery in South America, points out features of interest, and describes how these features came to be.
Redefining 'community' and considering the effects tourism has on culture, this detailed book delivers an ethnographic account of both the toured and touring community in Goreme, central Turkey.
This book examines the challenges that ASEAN (Association of Southeast Asian Nations) members need to overcome in order to sustain and intensify economic growth.
This book presents 22 topical contributions on international trade law and policy, with a particular focus on EU external trade law, addressing countries ranging from Ukraine to Switzerland and the US (TTIP) and aspects from trade and IPRs to anti-dumping.
A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful.
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.
Air Transport and Tourism: Interrelationship, Operations and Strategies is a comprehensive textbook covering all major aspects of air transport from operational and managerial perspectives, as well as exploring the intricate relationship that exists between the air transport and tourism industries.
Dieses Fachbuch hat das Ziel, exportorientierte Unternehmen mit einer strategisch geplanten Kalkulation auf mögliche Stolpersteine im Außenhandel vorzubereiten.
Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a 'process' approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise's workforce within the current business and social environment.