Difficult Heritage and Immersive Experiences examines the benefits involved in designing and employing immersive technologies to reconstruct difficult pasts at heritage sites around the world.
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones.
This edition of The Fairchild Dictionary of Retailing clearly defines terms commonly used in all parts of the retail industry, from retail advertising to merchandising and displays.
This book examines the challenges facing the development of tourism in the six member states of the Gulf Cooperation Council (GCC): Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates (UAE).
Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10-12 October 2016).
The Routledge Handbook of Tourism and Indigenous Peoples presents an up-to-date, critical and comprehensive overview of established and emerging themes around Indigeneity and connections between Indigenous peoples and tourism development.
In this new and highly original textbook for a range of interdisciplinary courses and degree programmes focusing on marine and coastal resource management, readers are offered an introduction to the subject matter, a broad perspective and understanding, case study applications, and a reference source.
In Retail and Social Change Steven Miles, presents a cross-disciplinary analysis of the evolution of retail and how in both its material and virtual guises it has come to reframe our relationship with the social world.
This book is the first to address the important interrelationship between second homes and climate change, which has become an increasingly relevant issue for many regions around the world.
This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.
Dieses Lehrbuch gibt eine umfassende Einführung in alle relevanten Grundlagen, Methoden und Technologien von Software-Architekturen für das E-Business aus Sicht der Enterprise-Application-Integration mit verteilten Systemen.
Placed at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management.
As the events management field expands as an area of study, there is a need to move beyond the business and marketing-driven approaches which dominate the literature towards a more advanced conceptual analysis and understanding of events from a socio-cultural context.
Grouped by general topic, this collection of the best "e;Sales Clinic"e; columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field.
This book discusses the developments in trade theories, including new-new trade models that account for firm level trade flows, trade growth accounting using inverse gravity models (including distortions in gravity models), the impact of trade liberalization under the aegis of regional and multilateral liberalization efforts of economies using partial and general equilibrium analysis, methodologies of constructing ad valorem equivalents of non-tariff barriers, volatility spillover effects of financial and exchange rate markets.
This book, first published in 1987, gives valuable insights into the characteristics of employment in the hotel and catering industry and useful guidance on personal techniques.
This book guides readers through the most iconic, geologically significant scenery in South America, points out features of interest, and describes how these features came to be.
This book advances the tourism and hospitality industry's contribution to meeting the United Nations Sustainable Development Goal 12 of responsible consumption and production.
Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events.
Uncovering how cash-in-hand economies are composed of not only the underground sector (work akin to formal employment conducted for profit-motivated purposes), but also a hidden economy of favours more akin to mutual aid, this book displays the need to transcend conventional market-oriented readings of cash-in-hand work and radically rethink whether seeking its eradication through tougher regulations is always appropriate.
Perry's Department Store: A Buying Simulation, 4th Edition, launches students into the exciting role of being a retail buyer in the fashion industry using a unique simulation approach that takes readers step-by-step through a real-life buying experience.
This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.
As well as including Sherley's own account of his journey into Persia in 1600, this valuable edition includes the main works dealing with Anthony Sherley and his life.
Develop a winning customer experience in the digital world Luxury consumers are changing they come from all over the world, they are young and they are digital natives.