Das vorliegende Buch, der erste Band aus einer Reihe von drei Bänden, behandelt die Verhaltens- und Informationsgrundlagen des Marketing: das Käuferverhalten, die Marktforschung und Marketing-Prognosen.
This book explains China's intellectual property perspective in the context of European theories, through a critical examination of intellectual property theory and practice focused on China's compliance with the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS).
WINNER: 2024 Axiom Business Book Awards - Bronze Medal in Business ReferenceWINNER: 2023 Goody Business Book Awards - Business - Travel & Hospitality Deepen your understanding of how to adapt to international travellers' different needs and backgrounds.
Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats.
Das Internet als Eckpfeiler der modernen Informationsgesellschaft hat sowohl neue, digitale Märkte geschaffen als auch bestehende Märkte grundlegend verändert.
Dieses Lehrbuch gibt eine umfassende Einführung in alle relevanten Grundlagen, Methoden und Technologien von Software-Architekturen für das E-Business aus Sicht der Enterprise-Application-Integration mit verteilten Systemen.
Betriebswirte, zumal solche mit Wahlfach Handel, tun gut daran, dieses Lehrbuch zu studieren, insbesondere, wenn keine einschlägigen Lehrveranstaltungen an ihrer Universität angeboten werden.
This timely volume is a novel and important contribution to scholarly literature on gender and tourism entrepreneurship, utilising feminist and post colonial frameworks to interrogate the role of social policies in facilitating inclusive tourism entrepreneurship.
This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm.
This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona.
This book provides the first comprehensive analysis of unbundling and, in particular, ownership unbundling policies from the perspective of international economic law.
Focusing on global value chains and their importance to trade, this edited collection explores the strategic role of logistics and supply chain infrastructure in the development of Africa.
Since the introduction of the One Belt, One Road initiative (OBOR), first proposed in late 2013, international scholars have begun to study this new policy and its implications in the global age.
