Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management.
This book analyzes the wrapping and packaging machinery sector in the Emilia/Bologna district in Italy and compares the most recent trends with those in the industry in Schwabisch Hall and Waiblingen, Baden-Wurttemberg, Germany, which represents a direct rival.
The book focuses on food security highlighting the role of indigenous knowledge and scientific research in addressing the plight of poor small-scale agricultural producers.
Die angewandte Handelspsychologie ergänzt die Erkenntnisse des modernen Handelsmarketings um relevante psychologische Aspekte aus dem Bereich des Konsumentenverhaltens im Rahmen der betrieblichen Sortiments-, Ladengestaltungs-, Präsentations-, Service- und Kommunikationspolitik.
Die angewandte Handelspsychologie ergänzt die Erkenntnisse des modernen Handelsmarketings um relevante psychologische Aspekte aus dem Bereich des Konsumentenverhaltens im Rahmen der betrieblichen Sortiments-, Ladengestaltungs-, Präsentations-, Service- und Kommunikationspolitik.
Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in Mehrkanalsystemen zusammengeführt, Internationalisierungskonzepte stehen auf dem Prüfstand, das Angebot von Handelsmarken wird differenzierter und neue Technologien werden eingesetzt.
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity.
From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers.
This book evaluates the institutional environments of China and the United States, and the West more broadly, and how they affect their trading relationship, with specific emphasis on intellectual property theft and other allegations of unfair competition.
This book provides a critical perspective on several interconnected themes that relate to the implementation of both domestic and international environmental standards.
Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.
This book examines the political connections and trade relations between Italy and China, with particular emphasis on the second half of the 19th century and the period following the Second World War.
This book explores opportunities for diversifying modern Kazakhstan's economy, which is still heavily dependent on its natural resources, as well as looking at economic opportunities for the whole Central Asian region arising from the Chinese government's Belt and Road Initiative (BRI).
This book analyzes new electricity pricing models that consider uncertainties in the power market due to the changing behavior of market players and the implementation of renewable distributed generation and responsive loads.
Much scholarship on the British transatlantic slave trade has focused on its peak period in the late eighteenth century and its abolition in the early nineteenth; or on the Royal African Company (RAC), which in 1698 lost the monopoly it had previously enjoyed over the trade.
This book provides an essential overview of trade between Brazil and China, analyzes the regulatory framework for Brazil's foodstuff exportation and China's foodstuff importation, and identifies the main products, market shares, barriers to market access, and e-commerce strategies.
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.
This book examines the challenges that ASEAN (Association of Southeast Asian Nations) members need to overcome in order to sustain and intensify economic growth.
By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry.
Demonstrating how retailers can tap into shoppers' needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks.
This book investigates the potential trade opportunity of climate friendly goods and technology (CFGT) in Asia and South Asia region, and uses a case study of India to clarify India's position on global warming and efforts to mitigate climate change impacts regionally and globally.
The must-read summary of Arthur Rubinfeld and Collins Hemingway's book: "e;Built for Growth: Expanding Your Business Around the Corner or Across the Globe"e;.
Le parcours sinueux et exceptionnel d'un homme indissociable de l'empire qu'il a bâti
Mélange de tabagie, de kiosque à journaux, de marché d'alimentation, de débit de bière et de magasin général, le dépanneur a connu plusieurs transformations au cours des 35 dernières années, depuis qu'un homme a décidé d'en faire l'affaire de sa vie.
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry.
