Dieses Standardlehrbuch vermittelt einen Überblick über die Institutionen des Handels und analysiert die Probleme der Unternehmensführung im Handel unter entscheidungsorientierten Aspekten.
Redefining 'community' and considering the effects tourism has on culture, this detailed book delivers an ethnographic account of both the toured and touring community in Goreme, central Turkey.
Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation.
This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience.
The Iron Curtain was not an impenetrable divide, and contacts between East and West took place regularly and on various levels throughout the Cold War.
In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development.
Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market.
Tourism is a central part of regional development strategies in many localities around Europe, not just in traditional coastal or mountain resorts but also in areas without a strong track record with regard to visitor economy.
AAP Prose Award Finalist 2018/19For three decades, this book has been acknowledged as the most respected scientific reference specifically devoted to marine mammal medicine and health.
This is the first book to look at justice and ethics in tourism in one volume, bringing theoretical perspectives into conversation with tourism, development and the environment.
This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.
According to the World Tourism Organization (UNWTO), international tourists engaging in cultural activities accounted for more than 500 million of international tourist numbers in 2017.
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse.
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma.
Whilst being an ambiguous and contested concept, sustainability has become one of the twenty-first century's most pervasive ideas, as humanity's increasing impact on the environment, as well as increasing social and economic inequalities, have local and global consequences.
Crossing Borders examines how translocal, transnational, and internal borders of various kinds distribute uneven capabilities for moving, dwelling, and circulating.
An examination of the relationship between competition and the deregulation and liberalisation of the US and European air transport sectors reveals that the structure of the air transport sector has undergone a number of significant changes.
'One of the most fascinating travel books of all time' Times Literary Supplement 'He could not have been more 'modern' if he had been born in the twentieth century' Evening Standard Ibn Battuta was the only medieval traveller who is known to have visited the lands of every Muhammadan ruler of his time and the extent of his journeys is estimated to be at least 75,000 miles.
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity.
This engaging book presents nine empirical chapters that explore topics such as lifestyle entrepreneurship, lifestyle mobility, luxury experiences, and tourism-related well-being.
Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself.
Climate change is one of the single most important global environmental issues facing the world today and is emerging as a major topic in tourism studies.
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.
Das Buch zeigt die dynamischen und vielschichtigen Welten des E-Commerce, der elektronischen Marktplätze und des Online-Marketings auf - Themen, die in unserer zunehmend digitalisierten Welt von zentraler Bedeutung sind.
Revenue Management bezeichnet ein – vor allem in der Dienstleistungs- und Sachgüterindustrie – eingesetztes Konzept zur effektiven Nutzung unflexibler Kapazitäten.
This book analyzes the food revolution that has occurred in Russia since the late 1980s, documenting the transformation in systems of production, supply, distribution, and consumption.
This work explores the increasingly popular phenomenon of volunteer tourism in the Global South, paying particular attention to the governmental rationalities and socio-economic conditions that valorise it as a noble and necessary cultural practice.
World Tourism Cities: A Systematic Approach to Urban Tourism is a unique and contemporary textbook that addresses the particular situation of urban tourism destinations in the 2020s by reviewing key issues, trends, challenges and future opportunities for urban tourism destinations worldwide, as well as city destination management.
How do we understand human-nature relationships in tourism, or determine the consequences of these relationships to be "e;good,"e; "e;bad,"e; "e;right,"e; "e;wrong,"e; "e;fair,"e; or "e;just"e;?
