Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target.
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning.
The Geography of the Port of London (1957) deals with the mid-century functions of the port studied in relation to their physical setting and in the light of their historical development.
'To read it is like seeing the scenes described' Evening Standard'One of the world's best travel books' Spectator 'The work remains a classic worthy of reproduction' The Times Published to critical acclaim and well known for many years afterwards this account of the journey across Mongolia to Lhasa in the early nineteenth century owes much of its success to the literary skills of its authors, made available in English for the first time by William Hazlitt and Paul Pelliot.
Roads and the powerful sense of mobility that they promise carry us back and forth between the sweeping narratives of globalisation, and the specific, tangible materialities of particular times and places.
The sustainability of tourism is increasingly under question given the challenges of overtourism, COVID-19 and the contribution of tourism to climate and environmental change.
In any assessment and understanding of Belarus, the key questions to address include; why has Belarus apparently rejected independence under its first president Alyaksandr Lukashenka, and sought a union with Russia?
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers.
This book is a response to the burgeoning interest in cultural tourism and the associated need for a coherently theorized approach for understanding the practices that such an interest creates.
This book aims to curate a collection of articles to showcase the latest work and biggest trends shaping the global tourism industry in the past two decades - new technology and the Chinese tourists.
This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years.
Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico.
Charles Fishman takes us into the heart of the biggest company on earth, ever, to show how the Wal-Mart effect shapes lives everywhere, whether for cleaners in America, bicycle-makers in China or salmon farmers in Chile.
Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world.
The Women of Cairo: Scenes of Life in the Orient, first published in 1929, describes the trip to Egypt and other locations in the Ottoman Empire taken by French Romanticist Gerard de Nerval.
Energizing and bold, this major revision of Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, invites students to embrace a big picture view of the retail design industry.
Deriving from a special issue on "e;China Watching"e; (Journal of China Tourism Research), this book presents the readers with a collection of seven independent research reports that adopt cross-cultural communication and cultural studies approaches to China tourism.
The role of both sport and tourism in the (re)creation and (re)presentation of national identities is well established, yet relatively little work has critically explored the inter-relationship between sport, tourism and the creation and maintenance of national identities.
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing.
This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant franchises.
Waterfronts Revisited addresses the historical evolution of the relationship between port and city and re-examines waterfront development by looking at the urban territory and historical city in their complexity and entirety.
Although the event management field has grown considerably over the last decade, critical, social-scientific studies of the international events industry are rare.
