Develop a winning customer experience in the digital world Luxury consumers are changing they come from all over the world, they are young and they are digital natives.
The Invisible City explores urban spaces from the perspective of a traveller, writer, and creator of theatre to illuminate how cities offer travellers and residents theatrical visions while also remaining mostly invisible, beyond the limits of attention.
This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others.
Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games.
This new volume illustrates how one of the most rapidly evolving industries in the world-travel and tourism-has transcended its immediate economic concerns and has become a major signifier for cultural patterns and cross-cultural communications.
A comprehensive consolidation of data for the world, this book gives a short precis of each nation, each nation's history, its topography and a chronology of the development of geodetic surveying and coordinate systems for that specific nation.
What happens when tourists scream with fear, shout with anger and frustration, weep with joy and delight, or even faint in the face of revealed beauty?
This timely volume brings together various issues in Muslim consumer cultures and provides a comprehensive account of Muslim tourism and tourist behaviour.
This book is the first to focus on why and how foreign Western women engage in cross-border sexual and intimate relations as tourists travelling, or temporarily dwelling, in a Central American country.
At the bottom of the sea, freedivers find that the world bestows humans with the magic of bodily and mental freedom, binding them in small communities of play, affect and respect for nature.
Air Transport and Regional Development Policies is one of three interconnected books related to a four-year European Cooperation in Science and Technology (COST) Action established in 2015.
Nature conservation planning tends to be driven by models based on Western norms and science, but these may not represent the cultural, philosophical and religious contexts of much of Asia.
The inherent mobility of tourists and consequent relative ephemerality of contact between the visitor and the visited tourism phenomenon have specific characteristics that challenge the usual fieldwork practices of the social and physical sciences.
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.
Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist.
Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel.
With the televised events of 1989, territories of Eastern and Central Europe that had been marked as impenetrable and inaccessible to the Western gaze exploded into visibility.
At a time when the world is plagued with pandemics, natural disasters, wars, and resulting hardships, nature-based tourism is on the decline, disrupting essential funding streams for protected areas where biodiversity and human vulnerability are highest and at greatest risk, especially in Africa and Latin America.
This book focuses on the complex issues of tourism development, governance and sustainability in the long-standing popular island destination, The Bahamas, where tourism remains one of the primary fiscal industries.
Emerging Trends in Smart Societies: Interdisciplinary Perspectives"e; captures the essence of the groundbreaking initiative heralded by the inaugural International Conference on Humanities for Smart Societies 2023 (HMSS 23).
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user.