Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes.
Wine tourism or enotourism or oenotourism or winery tourism or vinitourism is a special interest tourism that empowers local culture and spawns business opportunities for the local community.
Although it is now well established that unemployment is detrimental to health and well being, most of us assume that a well structured, rewarding leisure activity would be preferable to paid work.
Although there has been an increasing interest in rural tourism in terms of research, training and teaching in recent years, its conceptualization and the relationships between concept and strategy are still poorly represented and not well understood.
Cultural Heritage and Tourism in the Developing World is the first book of its kind to synthesize global and regional issues, challenges, and practices related to cultural heritage and tourism, specifically in less-developed nations.
Social impacts are increasingly used as one of the main justifications for staging and funding events, and yet there is very little empirical evidence on the extent to which these impacts are realised by different kinds of events or in different settings.
Mit einer fundierten und umfassenden Darstellung des internationalen Marketing-Management wendet sich dieses Buch sowohl an Studierende als auch an Praktiker.
This book examines the nexus between conservation, land conflicts, and sustainable tourism approaches in Southern Africa, with a focus on equity, access, restitution, and redistribution.
Contemporary Perspectives on China Tourism is an innovative and engaging collection which presents unique approaches and critical insights into the policy, development and management practices of tourism and hospitality in modern China.
The massive intentional destruction of cultural heritage during the 1992-1995 Bosnian War targeting a historically diverse identity provoked global condemnation and became a seminal marker in the discourse on cultural heritage.
The chapters in this volume study transnational social relationships and cross-border connections between 'ordinary' people that arise from the increasingly large-scale mobilities and migrations between Thailand and 'the West'.
Customer Service Intelligence uses a wide range of management and educational theories to provide different approaches that can be incorporated as part of the customer service trainer's toolkit.
Medical, Dental, and Wellness Tourism: A Post-Pandemic Perspective offers a thorough and informative guide to medical travel and tourism for the treatment of health-related issues.
Make the most of your online business resources The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while pondering such questions as, How do I get people to visit my Web site?
Cruise Operations Management: Hospitality Perspectives offers a comprehensive and contextualised overview of hospitality services for the cruise industry.
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.
The tourism industry is one of the most fragile industries because it can be significantly impacted by outside forces, such as pandemics and health scares, natural disasters and catastrophes, economic crises, political recessions and wars, and more, especially epidemics that occur on a global scale, which can cause societies to weaken or be damaged.
The event tourism business has become more and more essential to community development in countries around the world, helping to increase the appeal of specific destinations and generating huge economic benefits for the communities of the destinations, impacting local economies.
The contribution of tourism to climate change, and the likely consequences of climate change for key tourist destinations, has been well reported and discussed.
This volume serves to expand theory-driven understandings of active sport tourism by showcasing five empirical studies examining a variety of active sport tourism contexts.
The starting point for this book is the question of how we research sex for sale and the implications of the choices we make in terms of epistemology and ethics.
Inclusion in Tourism provides examples of discrimination and marginalisation in tourism practices and avenues designed to recognise and overcome personal or institutional biases, setting a road map for researchers interested in establishing a more inclusive approach to tourism and tourism research.
Using a cutting-edge structure, where a current description of the service sector and up-to-date case studies are compared and contrasted with innovative activity in manufacturing, this book contributes towards a better theoretical understanding of innovation in the U.
Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment.
Tourism in Palestine has been receiving an increasingly important profile given its economic and religious importance and the significant role it plays in Israeli-Palestinian relations, representation of Palestinian statehood and identity, and wider Middle Eastern politics.
This book takes a comprehensive look at Japanese firms engaging in export and foreign direct investment (FDI) and develops new methods and data to investigate the internationalization of firms, which is a focus issue in international trade.
Die Conjointanalyse ist ein wichtiges Marketing-Instrument, mit dem man die Kundenorientierung verbessern, die Marktabdeckung, Umsätze und Gewinne bei den eigenen Produkten steigern sowie neue Sachgüter und Dienstleistungen erfolgreich in Märkten platzieren kann.
Volunteer Tourism is one of the major growth areas in contemporary tourism, where tourists for various reasons seek alternative goodwill experiences and activities.