The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities.
This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies.
The Routledge Handbook of Tourism Cities presents an up-to-date, critical and comprehensive overview of established and emerging themes in urban tourism and tourist cities.
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation.
This book explores the lessons learned from half a century of Caribbean cruise tourism; one of the most popular and profitable sectors of the tourism industry.
The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation.
This book explores the lessons learned from half a century of Caribbean cruise tourism; one of the most popular and profitable sectors of the tourism industry.
This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.
This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.
Exploring the transformation and challenges facing urban commerce in the twenty-first century, this book analyzes the retail apocalypse, the decline of shopping malls, commercial gentrification, the evolution of brick-and-mortar stores and touristification.
This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.
How large American retailers outgrew the capacity of government to regulate themThe United States is widely recognized as the quintessential consumer society, one where huge companies like Walmart and Amazon are famous for enticing customers with cheap goods and speedy delivery.
By 1760, with the alleviation of the French threat to the western frontier, colonial fur traders headed west to reap the bounty of trade with the local tribes.
Just as the crash of 1929 did not presage the downfall of the United States, neither will the economic crisis of 1997 mean the end of the rise of Asia and the Pacific Rim.
A nostalgic trip down the British high street, remembering once famous names such as Woolworths, Athena and C&A and also featuring current favorites, including the ubiquitous Tesco and Marks & Spencer which started life as a penny market stall to become a retail giant that has had to adapt to survive.
Best practices for implementing Lean techniques in retail and wholesale Essential reading for those who want to learn how Lean provides a competitive edge in today s fast-paced, multi-channel, and cost-conscious environment.
Revoicing Intangible Cultural Heritage draws upon an original, wide-ranging dataset to show that the dynamics and ethics of participation in European national minority cultures' intangible cultural heritage (ICH) are more nuanced than has previously been articulated.
Praise for The IKEA Edge A very good book from a talented business leader [that links] values, culture, and the achievement of business and social objectives together.
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user.
