Practical Customer Success Management is a complete "e;handbook for CSMs"e;, written by a customer success expert who has coached and trained many hundreds of customer success managers across the globe.
A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever-all based on the latest brain scienceThere s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it s your job to grab the attention of every prospective customer as effectively as possible.
Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction.
This volume is a vital contribution to conversations about urban sustainability, looking beyond the propaganda to explore its consequences for everyday life.
Dieses Buch zeigt mit vielen Praxisbeispielen, wie es Führungskräften gelingt, den Wandel in den Unternehmensalltag zu integrieren und Mitarbeiter souverän durch Veränderungen zu führen.
Three years ago, the first Liquid Legal book compelled the legal profession to reassess its identity and to aspire to become a strategic partner for corporate executives as well as for clients.
Business and Economics of Port Management is a comprehensive but concise textbook and reference for insights into the workings of port industry from the business and economics perspectives.
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities.
In today's ultra-competitive global business environment, it is becoming increasingly important for companies to reduce spending while simultaneously improving their efficiency and productivity.
As hacker organizations surpass drug cartels in terms of revenue generation, it is clear that the good guys are doing something wrong in information security.
Bond and Money Markets: Strategy, Trading, Analysis explains and analyses all aspects of the bond and money markets and is both an introduction for newcomers and an advanced text for experienced market practitioners and graduate students.
Dieses erste deutsche Standardwerk zur „Wirtschaftsästhetik“ analysiert, wie Unternehmen Ästhetik und Kunst als Inspirationsquelle nutzen und als Werkzeug zur Wertschöpfung ein-setzen.
Published in 1997, this volume is a collection of seminal articles on a theme of central importance in the study of transport history, selected from the leading journal in the field.
The banking and financial sector has expanded dramatically in the last forty years, and the consequences of this accelerated growth have been felt by people around the world.
Within manufacturing industries, lean manufacturing and systems rooted in lean principles stand out as the most effective tool used to enhance productivity, quality, and comprehensive economic, environmental, and social sustainability.
Across organisations and communities there are leaders who manage to get things done through their ability to understand how a network of individuals connect, who to talk to and how to bring people together in the right constellation of effort.
Annually sponsored by the Korea Institute of Information Security and Crypt- ogy (KIISC), the fourth International Conference on Information Security and Cryptology (ICISC2001) was held at the 63 Building in Seoul, Korea, Dec- ber 6-7, 2001.
In diesem Buch wird, auch anhand zahlreicher Fallbeispiele, ein in vielen Jahren praktischer Arbeitszeitberatung entstandenes und bewährtes Verfahren zur Entwicklung flexibler Schichtsysteme vorgestellt.
Economic Theory and the Ancient Mediterranean presents a comprehensive introduction to the application of contemporary economic theory to the ancient societies of the Mediterranean Sea from the period of 5000 BCE to 400 CE.
This book gathers the best papers presented at the conference "e;The Future of the Global Financial System: Downfall or Harmony"e;, which took place in Limassol, Cyprus on April 13-14, 2018.
A comprehensive handbook for middle-market business sellers In Selling Your Business with Confidence: A Practical Playbook for Mid-Market Owners, veteran M&A advisor David McCombie delivers an insider's guide to navigating the mergers and acquisitions (M&A) sales process.