From tracking down information to symbolising human experiences, this book is your guide to telling more effective, empathetic and evidence-based data stories.
In diesem Buch erfahren Verkaufsprofis, wie sie mit kleinen Tricks und Kniffen ihren Verkaufserfolg noch deutlich steigern können und welche Bedeutung ein strukturierter Verkaufsprozess und ritualisierte Vorgehensweisen für ihren Erfolg haben.
Using quantitative techniques, this volume provides empirical evidence on the crucial role of public provisioning of food, water, sanitation and health care in reducing undernutrition among women and children in India.
There is a large literature dealing with the spillover effects of foreign direct investment (FDI) flows to emerging and developing economies at the aggregate level.
This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007.
Practical Customer Success Management is a complete "e;handbook for CSMs"e;, written by a customer success expert who has coached and trained many hundreds of customer success managers across the globe.
A full-color, image-packed guide to developing highly persuasive content that attracts more customers than ever-all based on the latest brain scienceThere s an overlooked but critical scientific fact that every marketing profession needs to know: Many decisions start with attention, and it s your job to grab the attention of every prospective customer as effectively as possible.
A compelling examination of how economic development projects ignore local history, and the effects of this shortsightedness Foreign aid planners rarely consider the history of the societies in which they work, an oversight noted in the development literature but rarely examined.
Exploring the importance of destination branding and destination marketing as well as their implications on sustainability in tourism, this book approaches the topic through the lens of destination image, taking into account the large influence of appearance on tourist attraction.
This volume is a vital contribution to conversations about urban sustainability, looking beyond the propaganda to explore its consequences for everyday life.
Dieses Buch zeigt mit vielen Praxisbeispielen, wie es Führungskräften gelingt, den Wandel in den Unternehmensalltag zu integrieren und Mitarbeiter souverän durch Veränderungen zu führen.
Three years ago, the first Liquid Legal book compelled the legal profession to reassess its identity and to aspire to become a strategic partner for corporate executives as well as for clients.
Business and Economics of Port Management is a comprehensive but concise textbook and reference for insights into the workings of port industry from the business and economics perspectives.
As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities.
In today's ultra-competitive global business environment, it is becoming increasingly important for companies to reduce spending while simultaneously improving their efficiency and productivity.
As hacker organizations surpass drug cartels in terms of revenue generation, it is clear that the good guys are doing something wrong in information security.
Bond and Money Markets: Strategy, Trading, Analysis explains and analyses all aspects of the bond and money markets and is both an introduction for newcomers and an advanced text for experienced market practitioners and graduate students.
Dieses erste deutsche Standardwerk zur „Wirtschaftsästhetik“ analysiert, wie Unternehmen Ästhetik und Kunst als Inspirationsquelle nutzen und als Werkzeug zur Wertschöpfung ein-setzen.
Published in 1997, this volume is a collection of seminal articles on a theme of central importance in the study of transport history, selected from the leading journal in the field.
The banking and financial sector has expanded dramatically in the last forty years, and the consequences of this accelerated growth have been felt by people around the world.