Global Marketing provides students with an understanding of how marketing works in today's globalized business landscape, covering key topics, theories and applications.
Quilting is a hugely popular pastime, with many people all over the world producing beautiful quilts to be displayed as wall hangings for display, as well as to be used as bedcovers and throws.
What began as an underground 60s Mod scene in unlicensed, no-frills clubs in the North West of England became a youth craze that has long surpassed all others.
The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success.
The Essential Guide to Employee Engagement explores the concept and practice behind creating an engaged workforce and how this can contribute to organizational success.
Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers.
DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE150+ Best Practices for B2B Marketing Success: Next-Level Strategies, a follow-up to250+ Best Practices for B2B Marketing Success,is a step-by-step guide to becoming a leading B2B marketing professional.
WINNER: Business Book Awards 2018 - 'Selling The Dream' category (1st edition)In an increasingly competitive professional services sector, it is vital that firms have an effective tendering strategy.
FINALIST: Goody Business Book Awards: Leadership: Team BuildingOrganizations are most effective when the teams responsible for their success work together collectively and in a dynamic relationship with the rest of the company.
Organization Development (OD) is key to ensuring that organizations and their people can adapt to and engage in ongoing change in today's fast-paced and competitive world.
The only way for HR professionals to ensure sustainable top performance from their workforce is by taking a people-focused approach to their employees.
While technology and geopolitical forces change the face of business today, the patterns and challenges of organizing humans to work together across organization, culture, language and time zone boundaries remain.
With increased pressure from digital natives, now is the time for established companies to address outdated and antiquated practices in order to respond quickly to the ever-increasing speed of market changes.
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand.
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf.
Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function.
Effective performance management is at the heart of organizational success, delivering able and motivated employees who are aligned to an organization's values and goals.
FINALIST: Business Book Awards 2019 - Start-Up Inspiration CategoryThere are new flexible and independent working opportunities available in the gig economy for those brave enough to seize them.
Traditional performance management processes are often ineffective in increasing workforce engagement and fostering a positive employer-employee relationship.
International Finance offers a clear and accessible introduction to the fundamental principles and practice of international finance in today's world, from the international financial environment and exchange rates, to financing multinational companies and international investment.
COMMENDED: Business Book Awards 2018 - Thought Leader CategoryToday, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts.
This is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world.
Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy.
Using e-business technologies to manage supply chains increases the efficiency and performance of logistics, production, distribution and other related activities.
Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business.
FINALIST: Business Book Awards 2018 - HR and Management CategoryIn an increasingly volatile and complex world, it is crucial that organizations optimize leadership development so that employees in leadership positions have the right skills to operate successfully.
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.
Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand.
Management approaches and workplace culture help determine employee productivity, morale, talent acquisition and retention, and organizational adaptability.
