The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers.
Social psychology has maintained a keen interest over the years in issues related to intergroup behavior, such as ingroup favoritism and discrimination.
Social psychology has maintained a keen interest over the years in issues related to intergroup behavior, such as ingroup favoritism and discrimination.
This volume provides in-depth coverage of a key piece of today's human resource selection technology--the viability of alternatives to paper and pencil multiple-choice selection tests.
This volume provides in-depth coverage of a key piece of today's human resource selection technology--the viability of alternatives to paper and pencil multiple-choice selection tests.
This book presents a review of research on reaction processes and attention as it has evolved over the last 40 years in the context of the information processing tradition in cognitive psychology.
This book presents a review of research on reaction processes and attention as it has evolved over the last 40 years in the context of the information processing tradition in cognitive psychology.
As the practice of outplacement counseling continues to evolve, outplacement professionals are increasingly called upon to respond effectively to a rapidly changing set of counseling and business developments.
As the practice of outplacement counseling continues to evolve, outplacement professionals are increasingly called upon to respond effectively to a rapidly changing set of counseling and business developments.
This volume brings together many of the leading researchers on human intelligence and cognition to address issues including definition, measurement, and instructional design.
This volume brings together many of the leading researchers on human intelligence and cognition to address issues including definition, measurement, and instructional design.
Bringing together several key elements needed to identify the most promising themes for future research in selection and classification, this book's underlying aim is to improve job performance by selecting the right persons and matching them most effectively with the right jobs.
Bringing together several key elements needed to identify the most promising themes for future research in selection and classification, this book's underlying aim is to improve job performance by selecting the right persons and matching them most effectively with the right jobs.
Whether talking about steering a wheelbarrow over rugged terrain or plotting the course of international relations, human performance systems involve change.
Whether talking about steering a wheelbarrow over rugged terrain or plotting the course of international relations, human performance systems involve change.
Originally presented at the Sixth Adult Development Symposium, the papers in this volume examine possible relationships between the fields of organizational and (adult) developmental psychology with particular emphasis given to the grand developmental theories of Lawrence Kohlberg, Jean Piaget, Lev Vygotsky, Heinz Werner, and their descendants.
Originally presented at the Sixth Adult Development Symposium, the papers in this volume examine possible relationships between the fields of organizational and (adult) developmental psychology with particular emphasis given to the grand developmental theories of Lawrence Kohlberg, Jean Piaget, Lev Vygotsky, Heinz Werner, and their descendants.
Derived from a conference honoring the legacy of Joachim Wohlwill, this volume is designed to reflect as many facets of the late scholar's wide-ranging work as possible.
Derived from a conference honoring the legacy of Joachim Wohlwill, this volume is designed to reflect as many facets of the late scholar's wide-ranging work as possible.
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change.
Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change.
A unique compendium of international investigations into motivation and performance, this book offers chapters by industrial and organizational psychologists from the United States, Europe, Australia, and Japan as they share their theories, concepts, empirical evidence, and practical evidence regarding the subject.
A unique compendium of international investigations into motivation and performance, this book offers chapters by industrial and organizational psychologists from the United States, Europe, Australia, and Japan as they share their theories, concepts, empirical evidence, and practical evidence regarding the subject.
Meni Koslowsky presents here for the first time a way of modelling stress-strain that will enable researchers to both assess examples from the literature and correctly define and use the model in their own investigations.
Meni Koslowsky presents here for the first time a way of modelling stress-strain that will enable researchers to both assess examples from the literature and correctly define and use the model in their own investigations.
Despite many years of equality of choice, boys and girls continue to differ in both the subjects they study at school and later in the careers they decide to pursue.
Despite many years of equality of choice, boys and girls continue to differ in both the subjects they study at school and later in the careers they decide to pursue.
This book critically discusses the historical backgrounds and new developments of the theories of games, decisions, and markets, with many possible applications to social and economic problems.
In a representative study made of European workers, twenty-eight per cent of employees reported that stress affects their health and their performance at work.
