The global rise of streaming and social media platforms, and the influence of tech giants in increasingly more sectors of the economy including the media industry, have disrupted the status quo of the global media competitive landscape.
In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landscape.
This book presents an essential contribution to approaches in the studies of film, literature, performance, translation, and other art forms within the Chinese cultural tradition, examining East-West cultural exchange and providing related intertextual dialogue.
This book focuses on online petitioning and crowdfunding platforms to demonstrate the everyday impact that digital communications have had on contemporary citizen participation.
The Campus Queen in Literature and Culture: Prom Queen Profiles explores the nuanced relationship between femininity and power and provides a scholarly framework for understanding the evolution of the prom queen's archetypal ubiquity.
In the decade since the 2014 Ferguson Uprising, re-intensified conversations about racial progress continue to be at the forefront of American culture.
This book places the contemporary fear of climate change in historical perspective, showing that throughout human history the dominant perspective on the future has been one of fear.
This volume approaches the relationship between European public sphere and political communication in the framework of establishing populism and social media.
This book explores the philosophical foundations of communication studies, suggesting that communication phenomena extend beyond the scope of traditional scientific methods.
