In the wake of a bitter presidential campaign and in the face of numerous divisive policy questions, many Americans wonder if their country has split in two.
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
Adopt a sales-orientated approach to your business and facilitate the same attitude throughout your company's culture, by ensuring the objective of generating business profit is embraced by the entire organization - not just the sales team - to achieve long term growth.
Analyze, plan and manage profitable channels to market with this economic framework, ensuring maximum leverage of channel partners at every stage of the go-to-market process, with this fully revised third edition of the global bestseller, Distribution Channels - an essential toolkit for strategizing new and existing routes to market.
While many organizations understand the importance of having a clearly defined value proposition to help them become more profitable, many businesses struggle to use them effectively.
'Entertaining and absorbing' - The Sunday Times A wonderfully written and entertaining book which places Britain under the microscope and asks who we are today and how we've changed as a nation.
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients.
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time.
Following Labour's defeat at the polls in 2015, and at time when the Party is attempting to redefine its meaning, values and even identity, there is an urgent need for fresh thinking.
While the Baby Boomer generation has consistently commanded widespread attention-both scholarly and popular-little has been written about Generation X, the 46 million Americans born between the mid-1960s and late 1970s.
Rock 'n' roll infuses the everyday life of the American adult, but for the first, complete generation of rock 'n' roll fans-baby boomers born between 1946 and 1964-it holds a special kind of value, playing a social personality-defining role that is unique to this group.
One of Victorian England's most famous philosophers harbored a secret: Herbert Spencer suffered from an illness so laden with stigma that he feared its revelation would ruin him.
Performing Authorship in Eighteenth-Century Periodicals discusses the English periodical and how it shapes and expresses early conceptions of authorship in the eighteenth century.
With the ascendancy of neoliberalism in American culture beginning in the 1960s, the political structures governing private lives became more opaque and obscure.
Whether inscribed in physical media, projected on surfaces, or viewed on digital devices, we find ourselves constantly inundated with streams of visual data.
Inspired by the process of creating a library for his fifteenth-century home near the Loire, in France, Alberto Manguel, the acclaimed writer on books and reading, has taken up the subject of libraries.
The story of men who are hurting-and hurting America by their absenceMan Out describes the millions of men on the sidelines of life in the United States.
Television History, the Peabody Archive, and Cultural Memory is the first edited volume devoted to the Peabody Awards Collection, a unique repository of radio and TV programs submitted yearly since 1941 for consideration for the prestigious Peabody Awards.
From chants and pamphlets to the Internet, terrorist propaganda can be deadly effectivePropaganda used by terrorists and armed groups might not always be the most sophisticated or nuanced form of rhetoric, but with the right mix of emotion and logic it can be extremely effective in motivating supporters and frightening opponents.
Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can.
This wide-ranging interdisciplinary collection-the first of its kind-invites us to recon-sider the politics and scope of the Roots phenomenon of the 1970s.
From chants and pamphlets to the Internet, terrorist propaganda can be deadly effectivePropaganda used by terrorists and armed groups might not always be the most sophisticated or nuanced form of rhetoric, but with the right mix of emotion and logic it can be extremely effective in motivating supporters and frightening opponents.
This collection of classic and contemporary essays in philosophy of language offers a concise introduction to the field for students in graduate and upper-division undergraduate courses.
How the 2016 news media environment allowed Trump to win the presidencyThe 2016 presidential election campaign might have seemed to be all about one man.
artWork: Art, Labour and Activism brings together a variety of perspectives on contemporary cultural production and activism in order to interrogate how the concepts of art, labour and activism intersect in practices for social change.
artWork: Art, Labour and Activism brings together a variety of perspectives on contemporary cultural production and activism in order to interrogate how the concepts of art, labour and activism intersect in practices for social change.
Food and the Novel in Nineteenth-Century America revolves around the 1840 presidential election when, according to campaign slogans, candidates were what they ate.
While the night has long been associated with crime and fear, over recent decades 'nightlife' has become increasingly associated with the creative economy, tourism, sociability, job growth, and urban regeneration.
While the night has long been associated with crime and fear, over recent decades 'nightlife' has become increasingly associated with the creative economy, tourism, sociability, job growth, and urban regeneration.
Tattoos are a highly visible social and cultural sight, from TV series that represent the lives of tattoo artists and their interactions with clients, to world-class sports stars and the social actors we meet on a daily basis who display visible tattoo designs.
Tattoos are a highly visible social and cultural sight, from TV series that represent the lives of tattoo artists and their interactions with clients, to world-class sports stars and the social actors we meet on a daily basis who display visible tattoo designs.
This book surveys press relations with the federal government, examines the way official press offices prepare and conduct briefings, and considers criticisms concerning the government's control of information.
