Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
This fully updated second edition of Teaching Physical Education Creatively provides knowledge and understanding for students, trainee and qualified teachers, to engage creatively in teaching primary Physical Education.
Each summer, on the fields of glorious Cape Marlin, off theNew England coast, the nation's best college players gatherto play the most important baseball of their lives.
A record of the role of selected middle-class individuals across Europe who made notable contributions to the early evolution of modern sport and who saw success in modern sport as an expression of human qualities to be admired, applauded and encouraged.
The last time a Philadelphia professional sports team won a championship, Ronald Reagan was in the White House and Return of the Jedi was number one at the box office.
When France both hosted and won the World Cup in 1998, the face of its star player, Zinedine Zidane, the son of Algerian immigrants, was projected onto the Arc de Triomphe.
Faster, Fitter, Happier is the first book to bridge the gap between the practice of psychology across both professional and amateur sport, and the theoretical foundations on which the science is based.
As a young girl, Sylvia Hatchell longed to play little league baseball and, later, high-school basketball, but both were closed to her because she was a girl.
The Sourcebook of Ancient Greek Athletics offers the most comprehensive collection to date of primary sources in translation for the study of ancient Greek athletics.
As ongoing high-profile drug scandals have demonstrated, sports organisations rarely have a coherent strategy to manage the role and relationship their sport has with different types of drugs (from alcohol to supplements to prescription drugs to doping).
LE BUSHIDO… fonds culturel et moral du Japon tout entier, colonne vertébrale de la mentalité nippone, que d’actes de bravoure on aura accomplis en invoquant son nom !
Armed Defense for the New Gun Owner Firearms for Personal Protection provides the armed citizen with comprehensive information and education on critical aspects of practical personal-protection gun ownership and use, featuring: Solid, practical information on firearms, free of pseudo-tactical attitude.
The Meeting of Aesthetics and Ethics in the Academy provides a deep understanding of the nuances of ethics in the creative environment and contributes to the critical exploration of the nature of research ethics in higher education.
Wearable devices are being used by an increasing number of elite-level sports teams to manage and control the health, performance, and productivity of their athletes.
A glorious, fully illustrated celebration of the London 2012 Olympic Games, with expert analysis and comment from The Times' cast of sporting experts and brought to life with sumptuous, award-winning photographsThe London 2012 Olympic Games are one of the great success stories not just in British sport but beyond that.
As the anchor titles in a new ';Time Machine' Lyons Press baseball series, The Ultimate Cleveland Indians Time Machine presents a timeline format that not only includes the Indians' greatest momentsincluding World Series appearances and individual achievementsbut would focus also on some very unusual seasons and events, such as the team's 20-134 season of 1899 (the absolute worst in baseball history), the Crybabies of 1940 (who received this nickname after complaining about their manager to such as extent that fans even turned on them), or the infamous ';Ten Cent Beer Night of 1974' (when thousands of drunken fans stormed the field and forced the team to forfeit).
Swim Faster, Swim Better is designed to help competent but untrained swimmers improve their technique, allowing them to swim further, faster, with less effort.
This book advances an alternative critical posthumanist approach to mega-event organisation, taking into account both the new and the old crises which humanity and our planet face.
This is the first book in English that adopts a critical socio-historical perspective to examine the important themes and challenges of Asian indigenous culture and sport.
Exercise and Disease Management is designed to help managed care physicians, their patients, other health care professionals, and interested readers integrate current exercise guidelines into their practices.
Culture, Sport, and Physical Activity focuses on the influences of culture and society on human movement, such as sport, physical activity, and fitness.
'Wonderfully wide-focused, unfailingly readable and laced with passages of insightful analysis, Tim Wigmore's history of test cricket is a true tour de force.
Following Peter Obornes award-winning global success with Wounded Tiger: A History of Cricket in Pakistan comes a new volume, written with Richard Heller, to celebrate the extraordinary story of Pakistan cricket.
Bringing together leading international writers on cricket and society, this important new book places cricket in the postcolonial life of the major Test-playing countries.
Developing and Sustaining Sport Psychology Programs: A Resource Guide for Practitioners outlines a systemic approach to creating comprehensive, sustainable sport psychology programs in professional sports organizations, colleges, universities, and at secondary school levels.
This volume examines the cultural meanings of high-level amateur and professional hockey in Canada during the late nineteenth and early twentieth centuries.
The learn-to-sail book for when you are in a hurry to gain your sea legsAt the Offshore Sailing School, the Colgates havetaught more than 100,000 adults how to sail.
When France both hosted and won the World Cup in 1998, the face of its star player, Zinedine Zidane, the son of Algerian immigrants, was projected onto the Arc de Triomphe.
This innovative book identifies the key elements of good management and practice common to all residential child care settings - whether hospital unit, boarding school, children's home, special school or custodial care establishment - and important variations between the different settings.
Over the past few years, perhaps due to an increase in work and family commitments, there has been a noticeable rise in the number of golfers interested in playing nine-hole courses.
When studying the social phenomena in and around football, five major aspects of globalisation processes become evident: international migration, the global flow of capital, the syncretistic nature of tradition and modernity in contemporary culture, new experiences of time and space and the revolution in information technologies.
