BECOME A MASTER AT NEGOTIATION AND COMMUNICATIONNever go into an important conversation feeling unheard, unprepared, or uninformed againapply the proven SISCO method for communication to become a master negotiator, trusted interviewer, and engaging conversationalist.
Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment.
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies.
Trust highly experienced teachers and authors Jonathan Adams, Alex Reynolds and Peter Valentine, to guide your students through the redeveloped Cambridge National in Engineering Design (J822 for first teaching from September 2022).
Ensure your students navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Design, presented in global contexts.
Ensure your students navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Design, presented in global contexts.
From tracking down information to symbolising human experiences, this book is your guide to telling more effective, empathetic and evidence-based data stories.
From tracking down information to symbolising human experiences, this book is your guide to telling more effective, empathetic and evidence-based data stories.
This book examines posters produced by the Works Progress Administration (WPA), a federal relief program designed to create jobs in the United States during the Great Depression.
This book examines posters produced by the Works Progress Administration (WPA), a federal relief program designed to create jobs in the United States during the Great Depression.
From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey.
Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice.
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions.
Contemporary digital designers work across programmes, platforms and disciplines, but there's not always enough time to become an expert in everything before having to get stuck in to your next project.
CRITS: A Student Manual is a practical guide to help art and design students obtain maximum benefits from the most common method of teaching these subjects in college: the studio critique.
With an abundance of information on how to create motion graphics already available, Design in Motion focuses on the why of moving image and less about the how.
Applicable to a wide spectrum of design activity, this book offers an ideal first step, clearly explaining fundamental concepts and methods to apply when designing for the user experience.
Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience.
This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning.
This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning.
Immerse yourself in the fascinating world of the samurai with "e;The Great Age of the Samurai - The Warrior's Long Journey from Ancient Japan to Modern Times"e;.
Designing the Olympics claims that the Olympic Games provide opportunities to reflect on the relationship between design, national identity, and citizenship.