Matching Your Message to the Audience provides school administrators with principles and practical steps for creating messages that encourage a positive response.
Chess Exercises for BeginnersTactics, Strategies, and Puzzles to Improve Your GameChess is more than just a game it's a battle of intellect, strategy, and foresight.
This handy book on intercultural communication isideal for the busy executive, frequent internationalbusiness traveler, expatriate, and student of internationalbusiness communication.
The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content.
Producing Written and Oral Business Reports: Formatting, Illustrating, and Presenting emphasizes cost-effective methods for producing reports that will do what you want them to do.
Nearly seven decades ago, six countries in Western Europe (Belgium, France, West Germany, Italy, Luxembourg, and the Netherlands) decided to take economic cooperation to the next level.
Business Research Reporting addresses the essential activities of locating, collecting, evaluating, analyzing, interpreting, and reporting business data.
This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public.
This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation.
Managerial Communication for Organizational Development provides clarity for top, middle, and frontline managers on paramount communication issues It helps them anticipate and respond to communication challenges managers face daily.
This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management.
This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication-annual reports, investigative fiction-Poirot series, Sci-Fi, and advertisements.
In today's hyper-connected, dynamic, and ever changing global marketplace, storytelling is the new strategic imperative for organizations that want to achieve and sustain growth.
The purpose of this book is to provide practicing and aspiring managers, as well as students of management, with a practical and comprehensive reference for getting understood when communicating with their coworkers and those they manage.
Grappling with the Gray offers a collection of case studies, real and hypothetical, intended to ignite thoughtful consideration of ethical dilemmas in our personal and professional lives.
This book provides a stakeholder-centered analysis of projects and explains which identification, analysis, communication, and engagement models are relevant to different types of projects.
This book explores business ethics as applied in a modern context including data management, corporate social responsibility, media ethics, and government ethics.
This book explores how and why an event is a precursor to the emergence of a crisis and how a given crisis affects an organization and its stakeholders.