Proven customer engagement approaches for winning in the most important moments driving profitability and growth-customer retention and expansionIndustry analysts report that up 70-80% of business growth comes from existing customers.
The go-to guide for perfecting your grammar and communication skills in every situationEnglish teachers aren't the only ones who expect careful and correct language choices.
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The landmark study of cultural differences across 70 nations, Cultures and Organizations helps readers look at how they think-and how they fail to think-as members of groups.
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "e;position"e; in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
From the author of How to Say It, the million-copies-sold bestsellerIf you want to improve your conversational skills--and achieve greater levels of personal and professional success--The Art of Talking to Anyone is the ultimate book.
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain scienceAudiences forget up to 90 percent of what you communicate.
MASTER A NEW WAY OF COMMUNICATING TO BUILD INFLUENCE AND ACHIEVE UNPARALLELED SUCCESSSpeak Up, Show Up, and Stand Out provides the rules for exemplary business communication.
Case method teaching immerses students in realistic business situations--which include incomplete information, time constraints, and conflicting goals.
Decode the mystery of English grammar to add polish to your papers, emails, business letters, and moreEnglish Grammar Demystified teaches the fundamentals of the subject in an easy, step-by-step approach that allows you to learn at your own pace.
The Unique System of Nonverbal Skills Used by the Most Effective Leaders in Business TodayCONTROL THE CONVERSATION, COMMAND ATTENTION, ANDCONVEY THE RIGHT MESSAGE--WITHOUT SAYING A WORDWhether you're presenting an idea, delivering a speech, managing a team, or negotiating a deal, your body language plays a key role in your overall success.
A practical guide to building valuable career connections-through tools you already have and people you already know Success in life is more than having goals and skills.
The New York Times and Washington Post bestseller that changed the way millions communicate [Crucial Conversations] draws our attention to those defining moments that literally shape our lives, our relationships, and our world.
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
Dieses Buch zeigt, wie eine systematische Projektkommunikation von Bauvorhaben gelingen kann, wenn sämtliche Stakeholder mit ihren unterschiedlichen Erwartungen von Anfang an eingebunden werden.
This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment.
In diesem Buch erfahren Sie, wie Sie Storytelling mit der 3-Akt-Struktur pragmatisch und erfolgreich in Ihrem Unternehmen oder für Ihr Produkt einsetzen können.
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication.
