In a twenty-first-century global economy, in which multinational companies coordinate and collaborate withpartners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance.
This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign.
An invaluable guide that provides you with the comprehensive tools and knowledge you need to help your teams--and, ultimately, your organization--succeed.
This micro- and macro-analysis of economic conditions in the black community explores why African Americans earn only 61 percent of white American income, why many African Americans prefer to maintain a "e;good job"e; rather than own and operate their own businesses, and why African American consumers only spend 3 percent of their $600 billion in African American businesses.
In an increasingly global world, it is more important than ever that we deepen our understanding of how people interact and communicate across different cultural contexts.
For business people looking to get results and up their income, this book divulges no-nonsense strategies that can turn anyone into a powerful speaker who can overcome challenges and influence the right listeners.
A simple four-step process for delivering winning presentations Mastering Presentations explains how entrepreneurs and small business owners can use guest speaking opportunities to generate rapport with audiences in order to foster business relationships with these audiences.
Heinz-Georg Tebrake rekonstruiert ein „historisches Bild“ der Grundlagen und der Entstehung des Berufsfeldes der externen PR-Beratung in der Bundesrepublik zwischen den Jahren 1945 und 1974.
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Als grundlegende Einführung zeigt dieses Buch Werbung auf ihrem aktuellen Entwicklungsstand aus publizistik- und kommunikationswissenschaftlicher Sicht.
Das Buch "Effektive Geschäftskommunikation" ist ein umfassender Leitfaden, der darauf abzielt, die digitale Kommunikation in verschiedenen geschäftlichen Szenarien zu verbessern.
This book offers a broad perspective on issues relating to the sourcing of systems and business processes in a national and global context, examining the client's and the vendor's involvement in sourcing relationships by putting the emphasis on the capabilities that each side should develop as a result of their interactions with each other.
Stand out in a sea of "e;average"e; and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands and so do your opportunities.
Corporate social responsibility, diversity, equity, inclusion, sustainability, ESG, and environmental concerns have become paramount in the realm of strategic communication and public relations.
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This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field.
Communicating Effectively shows busy managers how to combine proven techniques and strategies with the latest technologies for successful, results-directed interaction.
Das Buch bietet einen umfassenden Überblick über sowohl bereits etablierte als auch neuere Konzepte der Produktionsplanung und -steuerung aus betriebswirtschaftlicher Sicht.
