Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.
This micro- and macro-analysis of economic conditions in the black community explores why African Americans earn only 61 percent of white American income, why many African Americans prefer to maintain a "e;good job"e; rather than own and operate their own businesses, and why African American consumers only spend 3 percent of their $600 billion in African American businesses.
Communicating Effectively shows busy managers how to combine proven techniques and strategies with the latest technologies for successful, results-directed interaction.
This book sets out a systematic way to understand who you need to influence, how to evaluate the priority you give to each person, what tactics will work the best, and how to plan and execute your campaign.
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers.
The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world.
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Gain the knowledge you need to maneuver any dining situationfrom a casual meal of fried chicken to a seven-course dinner at the finest restaurant in the world.
Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program.
La imagen de una organización no es independiente de lo que ocurre en ella y, debido a ello, el valor de los proyectos comunicacionales está dado por el grado de correspondencia entre lo que la organización dice de sí misma y lo que ella es: la imagen es la identidad de la organización.
"e;Mastering Corporate Communication"e; is a comprehensive guide designed to assist communication professionals in navigating the new world of stakeholder capitalism.
In Portfolio Management , Shan Rajegopal, a leading authority on innovation and project portfolio management, provides an integrated project portfolio management framework which links innovation, investment and implementation.
Whether you're a seasoned training professional or an occasional presenter, you can make your presentation a true learning tool by implementing these effective strategies.
This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques.
This is an essential guide to the art of interviewing, with checklists, tips and examples from leading journalists and PR specialists, covering basic to advanced techniques.
Das Buch macht deutlich, warum eine Neugestaltung der Unternehmenskommunikation erforderlich ist und bietet zugleich praktikable Konzepte und Leitfäden für die Umsetzung.
Dieses Buch geht der Frage nach, wie Unternehmen Hochschulabsolventen aus der Generation Z gezielt ansprechen können, um sie als Mitarbeitende zu gewinnen.
Due to the pandemic, many employees now work remotely, leaving managers to figure out how to supervise employees they seldom see and may rarely talk to one-on-one.
Bilbo Baggins, an altogether respectable hobbit, had never done anything unexpected-to say nothing of heroic-until he met a wizard in a blue pointed hat.
Dorothy Gale's trip from Kansas to the Emerald City-in print, on screen, and on stage-has enchanted audiences around the world for more than a century.
Dieses Buch bietet den ersten umfassenden Gesamtblick auf Diversity & Inclusion (D&I) in der Unternehmenspraxis – von den Grundlagen über Strategie und Maßnahmen bis zur Unternehmenskommunikation.
Dieses Buch geht im Lichte der ausgerufenen digitalen Transformation der Arbeitswelt empirisch der Frage nach, wie Klein- und Mittelbetriebe (KMU) ihre Büroarbeit kommunikativ und arbeitsorganisatorisch mittels digitaler Medien gestalten.
Die politische Kommunikation der Gegenwart ist geprägt durch die Klimakrise als omnipräsenter Themenkomplex sowie durch Social Media als an Bedeutung gewinnender Raum für politische Diskurse.
Un país es el mapa más o menos preciso de su territorio pero también la coral de personajes que deambulan por otra geografía: la escritura que lo aterniza a partir de las múltiples metamorfosis de la realidad y la ficción.
We live in evolving societies that undergo profound and rapid transformations, and trust and reputation are at risk in a dynamic, disruptive, and uncertain world.
