This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process.
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse.
Succeed in business with practical career strategies and communication skills from the world's greatest leaders in 10 Skills for Effective Business Communication.
Security and Loss Prevention, Fifth Edition, encompasses the breadth and depth of considerations involved in implementing general loss prevention concepts and security programs within an organization.
Dieses Buch beschreibt einen neuen Gestaltungsansatz für Organisationen, der körperlich-emotionale Einflüsse in Innovationsprozessen und in der Kommunikation berücksichtigt, und vermittelt das Zusammenspiel von Körper und Kognition wissenschaftlich und praxisorientiert zugleich.
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse.
Despite all the current hype making people believe that electric and hybrid vehicles are a staggering present-day breakthrough in the quest for a carbon-zero future, both are, in fact, old technology introduced over 100 years ago that has been refined.
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access ';microchapters' that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences.
In a book that will profoundly alter the modern discourse on mind and influence the practice of neuromedicine, neurobiologist/neuropsychiatrist, Richard M.
I wrote this book because I believe that there is a serious gap in what has been written and communicated about cross-cultural management and what people actually struggle with on the ground.
Creating and delivering a successful presentation today often means breaking through the noise and allowing your audience to focus on you and your message.
Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication.
Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success.
Peter Masciadri und Dirk Zupancic veranschaulichen praxisnah, welche Regeln Unternehmen im B-to-B-Geschäft befolgen sollten, um sich richtig zu positionieren, wirkungsvoll zu kommunizieren und nachhaltig Marken zu entwickeln.
In diesem Buch erfahren Sie kompakt und auf den Punkt aufbereitet, warum ein professionelles Reputationsmanagement in den unterschiedlichen Phasen eines Börsengangs so wichtig ist und welche Möglichkeiten es gibt, die Unternehmensreputation in diesem Prozess aktiv zu steuern.
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain scienceAudiences forget up to 90 percent of what you communicate.
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.
The purpose of this book is to provide practicing and aspiring managers and students of management a practical and comprehensive reference source for communicating on the job with all people in all situations.
